Engagement/Algorithms
What is, the number of likes, saves, comments and shares on your posts minus the number of unlikes, unsaved and deleted comments?
What are: posts, stories, reels, videos, lives and active ads?
Besides the caption, where else does copy go on an Instagram post?
What is ALT text
The 2 handles mentioned in Cay's Instagram bio
what is @WinnieHarlow and @Sephora
What words shouldn't be used when engaging on social?
What is any hate speech including hurtful words that can be used in a playful way like "trash"?
Cay's reel length
How many characters are in a single emoji?
What is 2-3?
The hashtag in Cay's bio across ALL social channels
What is #ForEveryoneUnderTheSun
Official word count for a comment to be counted by Instagram
What is the longer the comment the better?
(It used to be 4 + 2 different emojis but now Instagram prefers longer comments that include a question mark)
How many different pieces of content can live in a carousel post?
What is up to 10?
The most important part of copy
What is closed captions?
Most followers we've gotten in a single day
True or False: There are ways to outsmart the algorithm
False. We would have to create an algorithm in order to outsmart one.
How long can our TikTok videos be?
What is up to 10 mins?
What fast fashion brand made the biggest blunder on social which insiders often reference
Who is H&M?
Cay's Instagram follow goal for week 1
What is 22k
The approved length of time taken between each engagement action before Instagram temporarily blocks you
What are the 3 content types Cay can post on TikTok
What are videos, stories and lives?
The MAX number of characters you can have in a single Instagram caption
What is 2,200?
Biggest fear as a Social Media Manager
wrong content posted on the wrong account