A group of goods/services with similar characteristics in the product mix
What is Product Line?
Plan for how a business should appear to customers and competitors
What is Brand Strategy?
Return on Investment: performance measure used to assess the outcome of an investment
What is ROI?
Entities and processes involved in transforming raw materials into products purchased by customers
What is Supply Chain?
A computer system able to perform tasks that in the past required human intelligence
What is AI?
The total number of product lines a business carries
What is Product Width?
How business wants customers to see it
What is Brand Identity?
% of the market for a product/service
What is Market Share?
Goods moving through the channel of distribution
What is Transportation?
Promotion of products through nonpersonal communication
What is Advertising?
The number of product variations within a product line
What is Product Depth?
Name given to a product/service
What is Brand Name?
Shows the % change in quantity of a good demanded in response to a change in its price
What is Price Elasticity?
A producer sells products/materials directly to consumer
What is Direct Channel?
Technology that integrates computer generated images on a user's view of the real work
What is Augmented Reality AI?
The total number of similar products a business offers within a product line
What is Product Length?
Symbol or design that a company uses to identify its business and products
What is Logo?
Difference between the cost of buying/making something and the price at which it is sold
What is Profit Margin?
Product paths involving intermediaries
What is Indirect Channel?
What grade do you want for this class?
What is an A?
The goods/services sold by a business
What is Product Mix?
Phrase or selection of words associated with a specific individual, organization, or product
What is Slogan?
Occurs when the total costs and revenues are equal
What is Break-Even Point?
Purchase large quantities of goods from manufacturers to sell to other businesses
What is Wholesalers?
What is a AA animal?
What is AArdvark?