The 4 P's
What are the 4 P's of Marketing?
Price, Product, Place and Promotion
An analysis where someone analyzed the strengths, weaknesses, opportunities, and threats of a business
SWOT Analysis
Just do it.
Nike
A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
logo
This company gave a free donut to anyone who got a covid vaccine.
Krispy Kreme
This term refers to the amount a company charges for its goods and/or services.
price
The act of gathering information relative to a company’s actions and the factors that affect the space in which the company operates
Market research
You're in Good Hands.
All State
A document that outlines how a company with market a particular product or service and why.
Marketing Plan
This company created a campaign for #OptOutside rather than opening their stores and requiring employees to work on Black Friday.
REI
This term refers to where products are sold
place
Type of data presented as numbers,
information that can be quantified, that is
counted
quantitative data
Can you hear me now?
Verizon
Marketing is typically considered effective when it increases this number.
Sales or profit
The name of Russel Wilson's primary charity organization.
Why Not You Foundation
This terms refers to the physical good or service that a company sell.
Product
Type of data that represents unquantifiable
information, the motivations or the “whys”
behind much of the data that can be counted with
numbers
qualitative data
That was easy.
Staples
influencer
In early 2022, this company pledged to provide free temporary housing to up to 100,000 refugees fleeing Ukraine.
AirBnB
This term refers to how companies actively market their products
promotion
True or False: Primary research uses previously gathered research used in a context other than its original presentation.
False
Breakfast of Champions
Wheaties
The average cost of a 30 second commercial during the 2022 Superbowl.
$6.5 million
The first major company to reach carbon neutrality.