New Products
Tires we had ride and drives for
Ridgecrawler RT
RXQuest RT
Ridgetrak RT
Thrasher RT
Top selling winter tire model
WSTX
This RoadX event slogan challenges customers to embrace the journey with rugged reliability
Find Your Escape
New website redesign launched in 2024
Blackhawk
STA introduced this theme for its SEMA event, transporting attendees to a fun, branded escape.
Tropical Nights
Sailun TCON
WSTX and FX11
Built to handle the toughest demands, this brand embodies durability with the tagline "Built to Endure."
Ironhead
#1 LinkedIn Post in 2024
Indonesia Factory Announcement
This marketing initiative was elevated this year, displaying marketing's highlights month over month and is sent out to the STA team.
The Newsletter
Conquer Every Road
Ridgecrawler AT
What is this years tagline for the Sailun Iceblazer winter campaign?
Winter is Hard, Iceblazer Makes it Easy
Built to handle the toughest demands, this brand embodies durability with the tagline "Built to Endure."
Blackhawk Training Academy
1 New PR partner we activated on in 2024
Cottage Life, Electrek,
Reached 15,888 followers on this platform this year
SDL70
Blackhawks Winter Tire (family name)
Ice Prey
The Iceblazer WSTX promises to tackle harsh winters with ease, with this tagline.
Winter is Hard, Iceblazer Makes It Easy
Worked with this company to support "Hard Winter Made Easy"
Sick Kids
Supported 4 brands RT's in this style event this year - inviting customers and media
Ride and Drives
A new Sailun PLT product for 2025
SVA2 or HT2
Sailun Light Truck winter tire
WST2 LT
This Rovelo tagline emphasizes continuous learning and movement, aligning with its innovative spirit
Knowledge in Motion
Moved up to this global ranking in 2024
10th
Reached a total of this many impressions this year in PR
107 million