Owned Marketing Channels
This owned marketing channel lets a brand post updates, photos, or videos to connect directly with customers online.
Social Media Accounts
Tires designed for moderate snow and rain, usable year-round are called what?
All-weather tires
Public Relations
A short memorable phrase that communicates a brand's key benefit
Tagline
Primary Research
This owned marketing channel allows a brand to share videos, tutorials, shorts, training videos and behind-the-scenes content directly with its audience.
YouTube
Which tire feature is measured by the tread pattern to prevent hydroplaning?
Traction
What is the one-page document sent to journalists announcing news?
Press Release
A multi-day exhibition where companies showcase products to industry professionals is called what?
Tradeshow
Reviewing competitors’ social media, websites, and pricing to compare performance is called what?
Competitive Analysis
This owned marketing channel lets companies send messages directly to subscribers’ inboxes to promote products, offers, or content
On a tire sidewall, what does the number after the R indicate (ie. 225/55R17)
Rim diameter
Media coverage gained without paying for it is called what?
Earned Media
This metric shows how many people remember or recognize a brand after seeing marketing materials.
Brand Awareness
A profile that describes a typical customer’s demographics, goals, and behavior is called what? ear
Persona
This owned marketing channel uses regularly updated articles to educate, inform, or attract customers to a brand’s website.
Blog
The energy lost as a tire rolls that affects fuel efficiency is called what?
Rolling resistance
Who do we refer to as the Big 3 tire publications
Tire Business, Tire Review and MTD
The practice of sending different marketing messages to different parts of your audience is called what?
Segmentation
The acronym SWOT stands for what?
Strengths, Weaknesses, Opportunities, Threats
This owned marketing channel is a branded page where a company shares news, updates, and product information for visitors to explore.
A website
Which Sailun model is ice grip certified?
Iceblazer WSTX
Outreach to online personalities to promote a product is called what?
Influencer marketing
This metric measures the percentage of people who take a desired action after seeing a marketing campaign.
Conversion Rate
Tracking how a brand is discussed online to understand public opinion is called what?
Social Listening