A
When Brand or Companies pay an athlete or celebrity to promote their product.
Endorsement
Whatever people will spend their time and money viewing or doing.
Entertainment Market
Using sports to marker products.
Sports Marketing
Gives overall direction to a company and is continually improved upon
Marketing Plan
Demographics of a specific group of people
Target Market
1 of the 4 P's - Best place or best way to get the product to the consumer
Placement
Paid communication between seller and customer
Advertising
Includes personal selling, publicity, advertising and sales promotion.
Promotional Plan
Dividing a big market into smaller groups
Market Segmentation
A transaction in which money is exchanged for a good or service.
Selling
Support events by giving money or products in exchange for public recognition
Sponsorships
Involves using advertising and other forms of communication to achieve a desired outcome
Promotion
Consists of the 4 P's - Product, Price, Promotion and Placement
Marketing Mix
Internet Purchasing
E-commerce
Any public media about a brand, company, athlete, celebrity. Can be negative or positive
Publicity