A
a percentage typically used in digital marketing to evaluate performance of website traffic, marketing campaigns and conversions
Conversion Rate
the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR
Clickthrough Rate
a technology for managing all your company’s relationships and interactions with customers and potential customers. a tool that helps with contact management, sales management, agent productivity, and more
Customer Relations Management
defines its culture, values, ethics, fundamental goals, and agenda.
Mission Statement
Ms Baker's favorite animal
What are cats? =^.^=
a digital marketing method that helps you attract customers to your business by creating useful content and experiences that resonate with audiences
Inbound marketing
The practice of using data to evaluate the effectiveness and success of marketing activities. Marketing analytics allows you to gather deeper consumer insights, optimize your marketing objectives, and get a better return on investment.
Marketing Analytics
also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.
A/B Test
an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.
Marketing Plan
Ms Bakers first sport
methods include cold calling, cold emailing or spamming, direct mail, billboards, event sponsorships and tradeshow presentations. It also includes advertising through TV, radio, print and online or through in-person contact.
Push Marketing (Outbound Marketing)
a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.
Return On Investment
a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests
Segmentation
product, price, place, and promotion—used when marketing a product or service.
Four P’s
Ms Baker has this many cats
2
a metric that indicates the total revenue a business can reasonably expect from a single customer account throughout the business relationship.
Customer Lifetime Value
To calculate this, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.
Return On Investment Ratio
a metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or web page. These are also referred to as an "ad view." They are used in online advertising, which often pays on a per-impression basis.
Impression
customer needs and wants, cost, convenience, and communication
4 C’s
Ms Bakers favorite art medium
What is photography?
the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.
Search Engine Optimization
a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives
Cost Per Click
stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business
SWOT Analysis
a document describing a company's business activities and how it plans to achieve its goals (executive summary, marketing plan, key management bios, and financial plan)
Business Plan
Ms Bakers favorite sport
What is roller derby?