How It's Done
Paulette is a member of her college alumni group and participates in the group's activities on a regular basis. During one event, Paulette's friend Dillon told her about a management position that recently became available with his company and encouraged her to apply for the position. This is an example of?
Job Networking.
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To make sure products are available when customers want them, a business should coordinate promotion with....
Distribution.
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A company wants to know why sales of a certain product are not growing. Its purpose in conducting marketing research is to....
Explain
Which of the following is a presale opportunity for salespeople to provide customer service:
Providing ample product information
Mercedes Benz cars are seen by consumers as luxury cars. This is an example of brand....
Positioning.
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Why might a business decide to purchase goods for a price higher than the lowest possible price?
To obtain a needed delivery date
When should researchers ask potentially sensitive questions during an interview?
Toward the end of the interview.
How should a job seeker respond to a business's help-wanted advertisement that asks applicants to send a resume?
By sending a resume and a cover letter
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Nonverbal communication includes body language, which often indicates the level of a person's
Enthusiasm.
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A popular technology company just released a new smartphone that it believes will revolutionize the industry. After the product announcement, marketers set up automatic news and social media alerts to find out what people are saying about the new product. This is an example of
Buzz Marketing
The question that encourages consumers to answer in more than a "Yes" or "No" to questions? Is what?
Open-Ended Questions.
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What statements about legally binding contracts is true:
They clearly outline both sides of an agreement.
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Camilla believes that women tend to work more efficiently and focus more on important details than men do. Camilla's personal bias is associated with a stereotype based on?
Gender.
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Because Liesel is a person who “thinks outside the box,” she was able to
Generate ideas for new products.
Due to advances in technology, which phase of the product life cycle is the typewriter in?
Decline/Declining
All of the different products and/or services a company makes or sells.
Product Mix.
Specialized training, formal education or other sources of gaining skills necessary for on-the-job success and/or advancement?
Professional Development.
Data that has been previously collected for non-marketing activity and is available for a business' use?
Secondary Research.
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The projection of future sales?
Sales Forecast.
The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline?
Product Life Cycle.
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Promotional activities that are designed to create a good image with the public.
Public Relations.
In what type of market does the industry leader usually determine prices because there are relatively few sellers and it is expensive to enter the market?
Oligopoly.
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An initial effort by a salesperson to close a sale.
Trial Close.
Advertising that sends a promotional message to a targeted group of prospects and customer rather that a mass audience
Direct Marketing Channels.
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The practice of adding a constant percentage to the price of an item to determine its selling price.
Mark-Up Pricing.
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