Producer Market
Re-seller Markets
Government Markets
Institutional Markets
100
what are the environmental forces in int'l markets
Sociocultural forces
Economic forces
Political, Legal and regulatory
Ethical and social responsibility
Competitive forces
Technological forces
100
What are the 5 Characteristics of E-marketing
1. Addressability - based on online info advertisers can know more about you
2. Interactivity
3. Accessibility
4. Connectivity - providing links between information providers and users
5. Control - allows consumers to regulate these consumer/producer interactions
200
What is the consumer buying decision process?
What is the consumer buying decision process?
1. Problem Recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchases
5. Post-Purchase Evaluation
200
What is the business buying process?
1. Recognize the problem 2. Develop product specifications to solve problem 3. Search for products 3. Select product 5. Evaluate
Social - family, reference groups, opinion leaders, social classes,
Situational - physical surrounding, social surrounding, time
Psychological - perception motives, learning, attitudes, personality
300
What are the 4 Influences on business buying?
Environmental - economic factors, political forces, legal and regulatory forces, technological changes
Organizational - objectives, purchasing policies, resources and size
Interpersonal - relationships among people in the buying center
Individual - age, education level, personality
300
What are the methods of doing business internationally
Importing and Exporting,
Licensing,
Contract manufacturing