Marketing Research
A small group discussion guided by a trained leader used to learn more about opinions and designated topics. Which of the 4 marketing research types is this?
Focus group
What are the two types of consumers?
Final and Business
Distribution
Making decisions about where to sell the product and how it got there.
Which of the 4 C's focuses on the social media platform's demographic? (target market/audience)
Connection
The owner of a local bakery personally interacts with the customer to explain the benefits of his gluten free products and encourages customers to purchase. Which of the 7 functions of marketing is this?
Selling
Gathering info from people using a carefully planned set of questions. Which of the 4 marketing research types is this?
Survey
What is the target market?
A specific group of consumers that have similar wants and needs.
Promotion
Any form of communication used to inform, persuade or remind people about business
Which of the 4 Cs's should represent your brands values, style and demographics?
Content
A clothing brand partners with an online retailer to expand its reach. They establish a logistic plan to ensure that their products are delivered efficiently to customers across the country. Which of the 7 functions of marketing is this?
Distribution
Presents two carefully controlled alternatives to subjects in order to determine which is preferred or has better results. Which of the 4 marketing research types is this?
Experiments
What are the 4 elements of marketing mix
Price, product, promotion and place
Financing
Financing includes the following:
- budgeting for marketing activities
- obtaining necessary fund needed for operations
What are the 4 Cs of social media marketing?
Content, Conversation, Community, Connection
A tech company launches a new tech phone and runs a multi-channel advertising campaign. They use social media, tv commercials and influencer 'partnerships to create buzz and encourage potential customers. Which of the 7 functions of marketing is this?
Promotion
Collecting info by recording the actions of consumers rather than asking them questions. Which of the 4 marketing research types is this?
Observations
The blending of 4 marketing elements
Marketing mix
Marketing info management
The process of collecting info about customer trends and competitor products.
Why is social media marketing a good option for marketing research? (name 3 of 4)
Affordable, Comprehensive, Quick, Numbers
A startup seeking to; launch a new app approaches investors for funding. They prepare a detailed business plan that outlines predicted cost in revenue. Which of the 7 functions of marketing is this?
Financing
A company that sells a new energy drink wants to find out which flavor is more popular: tropical punch or berry blast. They give samples of each flavor to different groups of people and ask them to rate the flavors. They also track sales and data for each flavor in stores by analyzing the ratings in sales they can decide which flavor to launch nationally. Which of the 4 marketing research types is this?
Experiment
What are the 2 types of buying motives. (Define each)
Emotional: Based on feelings, beliefs and attitudes
Rational: Guided by fact and logic
Product/ service management
Obtaining, developing, maintaining, and improving a product or product line to respond to a customer need
Name how social media marketing informs consumers. (Name 3 out of the 5)
Shows how customers use their product
Shows what customers like and dislike
Provides insight on customer expectations
Shows trends customers are interested in
Allows companies to get to know their customers
Large retail chain conducts research to understand customer trends. They collect and analyze data from customer surveys, sales reports, and social media interactions. They use this info to make decisions ensuring they stay in the competitive market.
Marketing info management