Vocabulary
Marketing
Communicating an idea to an audience
Types of information on a label
Warnings, ingredients, instructions, guarantees, how to open/dispose
Branding Definition
Making an image to identify the business or product
Define Marketing Mix
A plan of action for marketing a product
Mascot
A character made for organizations to become easily recognizable
Makes products easy to use
Handles, areas to hold/grip
Strategic Partnerships
A business partnership that shares resources to make both companies successful
The 4 Ps of Marketing
Product, Place, Price, Promotion
Packaging
List the goals of packaging
Give an old product a new image, preserve the product for a time period, help customers use products better, introduce new uses for old products, reduce costs, increase sales and profits
Logo
Symbol that represents a product or company
Center of the Marketing Mix
Target Market
Endorsements
Creating a positive association with a business or organization
Childproofing, sealed tops, tamper proof
Rules for a successful logo
Simple design, easy to understand, one or two colors, presented in a simple way, easy to read
Target Market
The center of the marketing mix, who the product is aimed at
The difference between a Motto and a Slogan
A motto describes a companies beliefs and values, a slogan promises good service to the consumers
Why companies use paper and cardboard to package materials
Recyclable materials, biodegradable, takes up less space, safer, easier to use, more convenient for the consumer
Mcdonalds Marketing
Golden arches as handles, as well as the smile on the box
Marketing mix decisions are made to
Satisfy the customer