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100

Now appearing prophetic, what device was announced in 2007 with the following slogan? "This is only the beginning."

iPhone

100

First introduced in 1933, Clydesdale horses have been famously advertised in association with which Anheuser-Busch brand? Their appearance in Super Bowl TV ads has been a long-standing tradition since 1986.

Budweiser

100

"I Am Canadian" was the slogan for what beer brand from 1994 until 1998 and between 2000 and 2005? The campaign was retired shortly after a merger with Coors in 2005.

Molson Canadian

100

"I've fallen and I can't get up!" is a slogan for what TV-advertised product?

Life Alert

100

What does CTA stand for?

Call To Action

200

What color do you get if you mix together the two colors that appear twice in the Google logo?

Purple

200

Cola, cherry, licorice, apricot, and cardamom are five of the 23 flavors famously advertised to be present in every can of what drink?

Dr Pepper

200

Grocer Joel Owsley Cheek started a coffee brand in 1892 and soon named the brand after a hotel in Nashville, Tennessee (the brand's largest customer). The brand was the highest-selling coffee in the United States for nearly 100 years and frequently incorporates its "good to the last drop" slogan into its logo. What brand is this?

Maxwell House

200

Dora the Explorer, former Houston Rockets center Dikembe Mutombo, and Salt-N-Pepa have all been part of ad campaigns for what insurance company?

Geico

200

Which advertising method is when an advertiser pays based on how many times users visit a URL in an ad on a company’s website or social media page?

Pay-Per-Click

300

"Lettermonkey” might have been one of the rejected proposed names for what email marketing platform that was launched in 2001 and was named after one of its e-greetings card characters?

Mailchimp

300

The orange-and-blue packaging of what Nestle candy bar proclaims that it is "crispety, crunchety, peanut-buttery?"

Butterfinger

300

Edward Boyd's idea to create advertisements showing Black Americans as normal, middle-class citizens rather than racist stereotypes was considered revolutionary in the 1940s. At what company was Boyd working when he actioned this plan?

Pepsi

300

What brand has an iconic leporine mascot that wears sunglasses and carries a bass drum?

Energizer

300

If you’re trying to get the word out about your business, you might give a free sample of your product to a social media influencer and have them post about it. Then, you could reward that person or pay them based on how many customers their posts bring to you. Which A-term describes this kind of marketing strategy?

Affiliate

400

Which digital marketing platform doesn’t “monkey around” and has helped millions of people create and send mass automated emails and newsletters?

Mailchimp

400

Young & Rubicam Advertising Agency were the creators of the "Bet You Can't Eat Just One" slogan for what brand of salty snacks? 

Lay's Potato Chips

400

What iconic global brand has featured all of the following slogans over various time frames in various countries? "Thirst knows no season, "Pure as Sunlight," "Passport to refreshment," "Life tastes good," "It's the real thing."

Coca Cola

400

Developed by George Lerner in 1949 and manufactured by Hasbro in 1952, what children's toy was the first ever to be advertised on television? The campaign was groundbreaking, as it was the first campaign to explicitly market towards children, upending the advertising industry and the economics of the toy industry.

Mr. Potato Head

400

Which marketing strategy involves selling a product for less than the market cost (even if it means it’s not profitable) with the goal of getting people to buy more expensive products? For example, advertising a low-cost item to entice people to come into the store and buy more items?

Loss leader