Show:
Marketing Foundations
Target Marketing
Economics
Global Business
Business Basics
100
This includes form, place, time, information, and possession.
What are the 5 Utilities?
100
A group of people that have similar needs and wants
What is a Market?
100
Another name for "resources"
What are factors of production?
100
The difference between imports and exports
What is the balance of trade?
100
When there is no competition and one firm controls the market you may have this
What is a monopoly?
200
This includes distribution, marketing information management, pricing, product/service management, promotion, selling, and market planning
What are the 7 Functions of Marketing?
200
Price, product, place and promotion.
What makes up the Marketing Mix (4 P's)?
200
Land, Labor, Capital, Entrepreneurship
What are the 4 economic resources?
200
Tariffs, quotas, embargoes
What are trade barriers?
200
The struggle for customers is called this
What is competition?
300
Businesses must satisfy the needs and wants of a customer , to ensure they make a profit
What is the Marketing Concept?
300
Demographics, Psychographics, Geographics, Behavioral
What are the characteristics used to segment a market?
300
Traditional, Command, Market
What are the 3 different kind of economies?
300
This involves letting other companies use your logo, patent or other IP for a fee
What is licensing?
300
To determine prices it helps to understand these two concepts interact
What is supply and demand?
400
Another name for Ideas, Goods, & Services
What are Products?
400
This lists the specific information about the target market
What is a customer profile?
400
Prosperity, Recession, Trough, Recovery
What is the Business Cycle?
400
This happens when a domestic company & foreign company start a business together
What is a joint venture?
400
Patents, copyright, and trademarks
What is Intellectual Property?
500
Consumer & Industrial (B2B)
What are the 2 Markets that companies sell to?
500
This involves using a single marketing strategy to reach all customers (opposite of target marketing)
What is mass marketing?
500
Increase productivity, decrease unemployment, maintain stable prices
What are the 3 goals of a healthy economy?
500
This involves creating a special product or promotion for certain countries or regions
What is customization?
500
The percentage of the total sales volume generated by all companies in a given market
What is market share?