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Overview
Product Life Cycle
Promotion
Product Classification
Random
100
A Good
What is a product you can touch?
100
Introduction, growth, maturity, and decline
What is the parts of the life cycle
100
Publicity
What is placing information about goods, services or companies in the genral media.
100
Goods sold to businesses and used to make other products
What is industrial goods?
100
The 5 purposes of packaging
What is shape, size, colors, materials, services
200
A Service
What is a product that you can't touch?
200
someone who buys products
What is a customer?
200
Place
What is determining how and where to distribute a product.
200
Often require a sales person. Brand name often plays a role in these types of purchases.
What is specialty goods
200
Retailer
What is an intermediary that sells products directly to an end customer?
300
Selling
What is the purpose of providing a customer with the goods and services they need?
300
someone who uses products
What is consumers?
300
Promotion
What is any form of communication that a bussiness uses to inform.
300
Shopping goods
What is more expensive goods that are purchased after the buyer does comparison shopping?
300
4 things that can affect price
What is cost of making the product, cost of running a business, competition, demand
400
Determining how much will be charged for a good or service.
What is pricing?
400
brand
What is a name, design, symbol, or combination of all of these items?
400
broadcast media, print media and online media.
What is 3 forms of advertising
400
Raw materials, component parts, supplies.
What is 3 types of industrial goods?
400
cost-oriented pricing, competition oriented pricing, demand oriented pricing
What is the 3 types of pricing methods
500
A communication directed towards the customer.
What is promotion?
500
does not carry brand name recognition.
What is generic?
500
Person selling.
What involves direct communication between a sales person and a customer.
500
Bought on a regular basis, not expensive and are generally available in many stores.
What is convenience goods
500
economic utility
What is transforms raw materials and component parts into a product?