Show:
Marketing Research
Profit and Loss
Communication
Promotion Dynamics
visual Merchandising
100
is gathering of information to make marketing decisions.
What is Marketing Research?
100
something of value that a business owns
What is an asset
100
information that you want to communicate
What is a message?
100
plan that specifies how the money budgeted for advertising will be used
What is advertising plan
100
is the idea of a store in peoples minds.
What is store image ?
200
is data collected for and about a specific business.
What is Primary data?
200
another term for liability
What is debt
200
this term is often used when there is a group of receivers.
What is audience?
200
a business that develops an ad or commercial
What is advertising agency
200
The store exterior
What is storefront?
300
a series of questions
What is a questionnaire?
300
is money a business owes to another business
What is liability
300
is a substance or technology that is used to carry a message.
What is a medium?
300
promotes fair advertising
What is BBB
300
is a plan that shows how the space in a store will be used
What is the store layout
400
is a small of people who discuss topics of interest to a researcher.
What is a focus group?
400
money that has been borrowed and promised to be re-paid
What is loan
400
refers to the organization and companies used to communicate with the public.
What is the media?
400
refers to an item designed to hold merchandise for display and sale.
What is a fixture
500
is a group of businesses that get together to promote business in their area.
What is Chamber of commerce?
500
money that a business takes in for the products it sells
What is revenue
500
the response to a message
What is feedback?
500
promotes fair advertising and selling practices across all industries.
What is the BBB
500
all of the merchandise is on the selling floor.
What is merchandise Presentation?