L1-EASY
L2-BEGINNER
L3-INTERMEDIATE
L4-ADVANCED
L5-EXPERT
10

A particular make of product

Brand

10

The person who buys and uses a product or service

Consumer

10

To estimate the price of making a product

Cost

10

Devices such as computers and smart phones; includes TV/radio by some definitions from

Digital marketing

10

The concept or perception the general public has of a company or product

Image

20

The delivering of products to end-users, incl. advertising, storing etc

Distribution

20

Small piece of paper, cloth etc on a product giving information about it

Label

20

Something made to be sold; merchandise, includes services

Product

20

Special symbol, design, word etc used to represent a product, brand or company

Trademark

20

The whole product, inc. name, packaging, instructions, reliability, after-sales etc

Total product

30

To introduce a new product, with publicity etc

Launch

30

The place where a product is actually sold to the public 

Point of sale

30

To create a new product or improve an existing one

Develop

30

Study of consumers' needs & preferences, often for a particular product

Market research 

30

Firm supporting an organisation in return for advertising space and brand recognition

Sponsor

40

Digital MKT

Devices such as computers and smart phones; includes TV/radio by some definitions from

40

Cost

To estimate the price of making a product

40

Product

Something made to be sold; merchandise, includes services

40

Packaging

The wrapping or container for a product

40

Brand

A particular make of product

50

End-user

The person, customer etc who is the final and actual user of a product

50

Public relations 

Creation and maintenance of a good public image

50

Online

While connected to the Internet or other computer network

50

S.W.O.T

Strength, Weaknesses, Opportunities, Threats

50

Packaging 

The wrapping or container for a product