Selling
a direct, personal communication with prospective customers in order to assess needs and satisfy those needs with appropriate products and services.
What is selling?
This term refers to the activity of promoting and selling products or services, including market research and advertising.
What is marketing?
The name, term, symbol, or design that identifies a product or company.
What is a brand?
This is the first stage of a product’s life cycle, where the product is introduced to the market.
What is the introduction stage?
Any paid form of non-personal communication through mass media.
What is advertising?
This is the initial stage of the selling process when a salesperson identifies potential customers.
What is prospecting?
The specific group of consumers a business aims to reach with its products and services.
What is target market?
A catchy phrase or sentence used in advertising to help people remember a product.
What is a slogan?
In this stage, sales and profits begin to rise rapidly.
What is the growth stage?
This type of marketing involves promoting products through social media influencers.
What is influencer marketing?
What are some things that selling requires?
What is motivation and effective use of time?
This phrase describes the combination of product, price, place, and promotion.
What is the marketing mix?
This type of promotion uses limited-time offers or giveaways to boost short-term sales.
What is a sales promotion?
This stage is marked by peak sales and intense competition.
What is the maturity stage?
This acronym refers to how a business gets media attention without paying for it (e.g., press coverage).
What is PR (Public Relations)?
These are the advantages for what?
Information
Time
Flexibility
Follow-up
Persuasion
What are the advantages of personal selling?
This is the amount of money a customer must pay to acquire a product.
What is price?
A person or character who represents a brand in advertisements.
What is brand mascot?
This final stage of the product life cycle is where sales and profits begin to decline.
What is the decline stage?
These are visual and verbal symbols used to persuade consumers (e.g., color, music, tone).
What are advertising appeals?
This is the moment in the sales process when the customer agrees to make a purchase.
What is the close (or closing the sale)?
The process of dividing a broad market into subsets of consumers with common needs or characteristics.
What is market segmentation?
A marketing strategy that uses famous individuals to promote a product.
What is celebrity endorsement?
Companies often introduce new uses, rebrand, or reposition products in this strategy to avoid the decline stage.
What is product extension or product rejuvenation (rebrand)?
The strategy is where a company communicates a consistent message across all platforms.
What is integrated marketing communications?