not essential purchases, so consumers can decide whether of not to purchase them
What is Discretionary Purchases
100
Involves the resources used to maintain information, including equipment and procedures, so that it can used when needed.
What is Storage
100
Information collected for the first time to solve the problem being studied
What is Primary Data
100
offer two more choices such as
-yes or no
-agree or disagree
-select a,b,c or d-rate this item on a scale from 1-10
What is Closed-Ended Questions
100
are specific cities or geographic areas in which marketing experiments are conducted.
What is Test Markets
200
Information developed from activities that occur within the organization.
What is Internal Information
200
the process of summarizing, combining, or comparing information so that decisions can be made.
What is Analysis
200
All of the people in the group the company is interested in studying are known as
What is Population
200
Allow respondents to develop their own answers without additional information about possible choices.
What is Open-Ended Questions
200
are experiments where researches create the situation to be studied.
What is Simulations
300
provides an understanding of factors outside of the organization.
What is External Information
300
the result of analysis given to decision makers
What is Output
300
A smaller group selected from the population
What is Sample
300
small number of people brought together to discuss identified elements of an issue or problem.
What is Focus Group
400
(MkIS) is an organized method of collecting, storing, analyzing,and retrieving information to improve the effectiveness and efficiency of marking decisions.
What is Marketing Information System
400
a procedure designed to identify solutions to a specific designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is Marketing Research
400
Everyo9ne in the population has an equal chance of being selected in the sample
What is Random Sampling
400
Collects information by recoding actions without interacting or communicating with the participate
What is Observation
500
the information that goes into the system that is needed for decision making.
What is Input
500
Information already collected for another purpose that can be used to solve the current problem
What is Secondary Data
500
planned set of question to which individuals or groups of people respond.
What is Survey
500
are carefully designed and controlled situations in which all important factors are the same except the one being studied.