A procedure in which everyone in the population has an equal chance of being selected in a sample
What is Random Sampling
100
the information that goes into the system that is needed for decision making.
What is Input
100
Information already collected for another purpose that can be used to solve a current problem.
What is Secondary Data
100
A type of question that most surveys use that offers two or more choices as answers
What is Closed-ended Questions
100
Specific cities or geographic areas in which marketing experiments are conducted
What is Test Markets
200
Purchases that are not essential, so consumers can decide whether or not to purchase them
What is Discretionary Purchases
200
This involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is Storage
200
information collected for the first time to solve the problem being studied
What is Primary Data
200
A type of question that is sometimes used in surveys that allow respondents to develop their own answers without additional information about possible choices
What is Open-ended Questions
200
Experiments where researchers create the situation to be studied
What is Simulations
300
Information developed from activities that occur within the organization
What is Internal Information
300
The process of summarizing, combining, or comparing information so that decisions can be made.
What is Analysis
300
all of the people in the group the company is interested in studying
What is Population
300
A small number of people brought together to discuss identified elements of an issue or problem
What is a Focus Group
400
Information that provides an understanding of factors outside of the organization.
What is External Information
400
The result of analysis given to decision makers
What is Output
400
a smaller group of people selected from the population
What is a Sample
400
A method of collecting information by recording actions without interacting or communicating with the participant
What is an Observation
500
An organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is a Marketing Information System (MkIS)
500
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is Marketing Research
500
A planned set of questions to which individuals or groups of people respond
What is a Survey
500
Carefully designed and controlled situations in which all important factors are the same except the one being studied