Show:
Segmenting
Ch 8
Ch 6
Maslow's hierarchy
Misc.
100
segmenting markets by age, gender, income, ethnic background, and family life cycle
What is Demographic Segmenting
100
a SITUATION THAT OCCURS WHEN SALES OF A NEW PRODUCT CUT INTO SALES OF A FIRM'S EXISTING PRODUCT
What is cANNIBALIZATION
100
Process which people select, organize and interpret stimuli (information)
What is Perception
100
Security and protection. Freedom from pain and discomfort
What is Safety Needs
100
A letter that accompanies your resume. It introduces yourself and can state why you are interested in the particular postion.
What is a cover letter
200
A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs
What is Market segment
200
The way an idividual would like to be
What is Ideal Self image
200
Self development and self realization
What is Self - actualization
200
Dressing appropriately, behaving and talking well, being flexible, being on time, working hard
What is professionalism
300
The process of grouping customers into market segments according to the benefits they seek from the product.
What is Benefit segmentation
300
A strategy used to select one segment of a market for targeting marketing efforts
What is Concentrated targeting strategy
300
Inner tension a consumer might feel
What is Cognitive Dissonance
300
Self respect and a sense of accomplishment
What is Esteem Needs
300
Meeting other professionals and developing contacts
What is Networking
400
Segmenting markets by region of a country, or the world, market size, market density, or climate
What is Geographic segmentation
400
A positioning strategy that some firms use to distinguish their products from those of competitors
What is Product differentiation
400
Time and effort a buyer invests in a search
What is Routine Response Behavior
400
The most basic human needs, food and shelter
What is Physiological needs
400
Being on time or early
What is punctual
500
Segmenting potential customers into neighborhood lifestyle categories
What is Geodemographic segmentation
500
A strategy that chooses 2 or more well-defined market segments and develops a distinct marketing mix for each.
What is Multisegment targeting strategy
500
Classifying human needs into 5 categories
What is Maslow's hierarchy of needs
500
love and a sense of belonging
What is Social needs
500
What industry can you work in with your business diploma
What is Any industry