Show:
Marketing
Product
Price
Place
Promotion
100
This is the process of planning and executing the conception, pricing, promotion, and placement of goods and services
What is marketing
100
Businesses make sure they sell the right products so they can earn this
What is a profit
100
As products get older, their prices do this
What is go down
100
Besides 'place,' this is what you call the locations and methods used to make a product or service available
What is distribution
100
This is any form of communication used to inform, persuade, or remind
What is promotion
200
This is also referred to as "The 4 Ps"
What is the marketing mix
200
This is a way to get information from consumers by asking them carefully planned questions
What is a survey
200
If demand is low and/or supply is high, prices will be this:
What is lower
200
This is what you call the route a product takes from the manufacturer to the consumer
What is a channel of distribution
200
This is any paid form of communication through mass media directed at consumers
What is advertising
300
This is the other name for "place"
What is distribution
300
This part of the product provides protection and security in storage and shipping
What is packaging
300
A product with a convenient location will have a _________ price
What is higher
300
This is what you call any business that takes part in a channel of distribution
What is a channel member
300
This is an exchange of information where there is common understanding by all participants
What is effective communication
400
A plan for how a company will achieve its goals is known as this
What is a marketing strategy
400
This is what businesses do to study consumers and find the best products to sell them
What is marketing research
400
A product having few close competitors is an example of what factor?
What is uniqueness
400
This type of distribution channel has no channel members besides the manufacturer and consumer
What is direct
400
This is the most effective (and most expensive) form of promtion
What is personal selling
500
Unlike most products, these are intangible and perishable
What are services
500
This type of research study involves watching consumers to see how they act in certain situations
What are observations
500
Name at least 5 of the 6 pricing factors
What are age, complexity, convenience, season, supply and demand, and uniqueness
500
A product that goes from a manufacturer to a retailer to a consumer is a part of this type of distribution channel
What is indirect
500
This form of promotion has the benefits of two other types of promotion
What is mass personalization