Show:
Marketing Legally
Networks Count
Keeping It Simple
Brand
Their Eyes
100
Brochures, Bios, Newletters, Contacts and Relationships, Brand standards, Powerpoint templates, marketing lists.
What are things found in the marketing section of Gowlinks?
100
Building relationships.
What is the key way Gowlings' can attain clients?
100
Keeping positive.
What is difficult to maintain if you're not being seeing results?
100
Innovation, Results, Value
What is Gowlings' Brand Promise?
100
Post-decision dissonance or 'buyer's remorse'.
What is the way a client may feel after retaining legal counsel?
200
5 to 7
What is the number of times on average a contact needs touchpoints to potential convert to a client (lead nurturing)?
200
Set a goal of who to meet, utilize existing relationships to gain introductions and stick to the plan.
What is an approach to networking?
200
Set time aside each week to send emails or make telephone calls.
What is a way to keep in touch with contacts?
200
Helps open doors to opportunities.
What is the purpose of brand building?
200
It is a cultural driver.
What is 'client centric'?
300
Getting professionals in front of clients and prospects.
What is the purpose of marketing activities like events and speaking opportunities?
300
Set a goal and DON'T take a colleague.
What is a way to network effectively?
300
Having a list of contacts that is too long.
What is a downfall in reaching out to contacts?
300
Quality of work, reponsiveness to clients, your appearance, how you conduct yourself in meetings etc.
What is a 'personal' brand?
300
Provide outstanding service, continually improve, gaining feedback.
What is a client retention strategy?
400
Prospects looking for legal counsel and search engine optimization.
What is purpose of keeping your bio up to date?
400
Follow-up
What is the falldown that most people experience in building relationships?
400
Using technology (i.e. LinkedIn), existing relationships and networking opportunities before contact is made.
What is warm calling?
400
Touchpoint, thank you, donation, holiday gift, promotion.
What are promotional items used for?
400
1. Differentiator in the market. 2. Increases the exit barrier. 3. Promotes long-term business.
What is results of being 'client centric' or client focused?
500
No bouncebacks on emails, synchronizing with the database, knowing existing relationships.
What is important about keeping your Outlook contacts up to date?
500
Listen.
What is the key thing to do when you first meet a contact?
500
Key relationships, strategic contacts, general network.
What is a business relationship circle or inverted triangle?
500
Use of the old black Gowlings' logo, using a microsoft powerpoint template, showing up at a client meeting in jeans, getting drunk at a Gowlings' hosted event, and tweaking, blogging, emailing, talking negatively about Gowlings.
What is improper use of Gowlings' brand?
500
1. understanding them. 2. meeting their needs. 3. building relationships with them. 4. retaining them as clients.
What are the four key elements of a client centric culture?