Smith Woodland Corporation owns many acres of land and grows a variety of trees. They sale cut trees to georgia Pacific who creates paper from the trees. Then Geogria Pacific sells reams of paper to Staples who markets and sells the paper to the consumer. This channel of distribution is:
What is Indirect.
100
Maria know more about computers than most people. She often thought about hacking into the school's network and trying to change grades. Her choice not to do this was based on her:
What is ethics.
100
While shopping at Eastland mall, Christine is asked her opinion on mall hours, parking, and what stores she frequents most. Which marketing function is being demonstrated?
What is marketing information management.
100
Dividing the total market into smaller, more specific groups or segments is:
What is Marketing segmentation
100
A consumer's willingness and ability to buy products at a given price during a certain period of time is:
What is Demand
200
The Dollar Tree buys a large varitey of products from many vendors and sells their products to the customers for $1. the Dollar Tree is which type of intermediary
What is Retailer
200
Val does not look ahead to see the value of what networking may bring to his future. He says he does not have time to network nor will he make time. this obstacle of networking is:
What is lack of foresight.
200
Before launching their new beauty products, MAC cosmetics committed $100,000 to the advertising campaign. This demonstrates which market function?
What is Pricing.
200
Producers of the Cadillac Escalade produce on million "new and improved" Escalades for the fiscal year. Consumers are willing to pay full price for the Escalade. This is a:
What is a sellers' market
200
If Brad is brand loyal and only purchases Gatorade, he will purchase Gatorade even when the price increase. In this case, demand is:
What is Inelastic
300
The process of moving, handling, and storing goods on their way from the producer to the ultimate consumer is called:
What is Distribution
300
Selene spent time setting long-term career goals. Next, she set some realistic and specific goals to help her research these long-term career goals. What process is Selene considering?
What is career planning.
300
While shopping at the mall, Susan is ask her opinion of different brands of shampoo. Which marketing function is being demonstrated ?
What is marketing-information management.
300
Dividing the the entire market into smaller groups who share similar characteristics is:
What is market segementation
300
What exist when supply exceeds Demand
What is a surplus
400
When David's Furniture store has its own facility to store extra inventory until it is needed in the retail store. this facility is a:
What is private warehouse
400
Achievement is very important to Keith because he strongly believes that if he is willing to work hard he will succeed. This describes Keith's:
What is his values.
400
Which marketing function responds to consumer needs and wants through personalized communication?
What is purchasing
400
Which economic system encourages individuals to start and operate their own businesses with limited government involvement?
What is free enterprise
400
What can occur when the price is too high?
What is a surplus
500
Channel Members such as wholesalers, retailers. and agents are also known as:
What is Intermediaruies
500
Positive traits such as loyalty, respect, honesty, and compassion that are found within a person are:
What is Virtues.
500
which element of the marketing mix includes advertising, personal selling, sales promotion, and publicity?
What is promotion
500
What are two or more companies that employ different types of business formats to sell similar goods?