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Chapter 5
Chapter 6
Chapter 7
Chapter 8
Mixed
100
Marketing that targets markets throughout the world.
What is global marketing?
100
Describes how consumers make a purchase deceisions.
What is consumer behavior?
100
The term for how effective a website is for a company.
What is stickiness?
100
A subgroup of people or organizations sharing one or more common characteristics.
What is a market segment?
100
Retailers and wholesalers fall into this category.
What is resellers?
200
Sending US jobs abroad.
What is outsourcing?
200
A group of brands from which consumers usually choose from.
What is an evoked set?
200
A cooperative agreement between two business firms.
What is a strategic alliance?
200
This is a market segment that is large enough to warrant developing and tarketing.
What is substantiality?
200
Personality and lifestyle fall into this category.
What is psychographic segment?
300
Common set of values shared by citizens that determines what is socially acceptable.
What is culture.
300
This is another term for buyer's remorse.
What is cognitive dissonance?
300
This is what OEM stands for, also better known as producers.
What is original equipment manufacturers?
300
The rule where a small number of customers generate the largest portion of your companies revenue or sales.
What is the 80/20 rule?
300
The largest single customer in the US.
What is the federal government?
400
This round drastically lowered trade barriers worldwide in 1994.
What is the Uruguay Round?
400
This is the amount of time and effort a buyer invests in the search, evaluation, and deceision process.
What is involvement?
400
This business product demand is greatly impacted by just a small increase or decrease in consumer demand.
What is fluctuating demand?
400
This market strategy uses a mass marketing techinique that is the same for all markets.
What is undifferentiated strategy?
400
The driving force that causes a person to take action.
What are motives?
500
A company that spends more for equipment than it does on labor.
What is capital intensive?
500
This is the number of levels on Maslow's Hierarchy needs.
What is 5?
500
This is the elimination of intermediaries such as a wholesaler or distributor.
What is disintermediation?
500
This is the the place your product or brand holds in comparison to the competition.
What is position?
500
This trade agreement was between Cananda, the U.S., and Mexico.
What is NAFTA, North American Free Trade Agreement