Marketo 101
This section of Marketo houses your campaigns and programs.
What is Marketing Activities?
This program type is used when Marketo integrates with platforms like Zoom.
What is an Event Program?
This is a standard best practice for naming files or images before uploading them to Marketo.
What is no blanks or spaces in the file name?
This step should be done before approving a program or scheduling a campaign.
What is QA?
This section of Marketo is where images, files, and other global assets can be found.
What is the Design Studio?
This is used to send an email. There are two ways to accomplish this task.
What is an email program or smart campaign?
This action officially readies an email, landing page, or form for use.
What is approving an asset?
This best practice helps keep your instance scalable, searchable, and understandable by others.
What is a naming convention?
This is where you will find and clone a pre-built program template for your latest marketing project.
What is the Center of Excellence?
This campaign type runs immediately when an action, like form fill, happens.
What is a triggered campaign?
This is the version of the email or landing page that is sent to the end user when the asset is in draft mode.
What is the last approved version?
This feature allows you to filter people based on criteria like job title or location.
What is a Smart List?
This program type is used to send only one email but includes features for A/B testing and recipient timezone.
What is an Email Program?
These are actions that happen when a lead qualifies for a campaign in your program.
What are flow steps?
You can drag and drop these elements to design emails or landing pages easily.
What are modules?
This type of list is manually updated and doesn't change unless you edit it.
What is a Static List?
These reusable variables allow you to personalize content at scale. They can be found locally in your program or be inherited from a Marketing Activities folder.
What are tokens?
This is how activities are tracked systematically when someone takes an action. This can include updating someone who was invited to registered.
What is a program status?
This is the recommended process for updating the file name or URL of an existing image or file in the Design Studio.
What is uploading the updated file/image as a new asset?
This standard report shows how well an email performed with metrics like opens and click
What is an Email Performance Report?