Acronyms
This KPI measures how often people CLICK on a link after seeing it.
A step or formula social media platforms use to decide what content you see.
What is an algorithm?
How many times a page is viewed.
What is page views?
A company wants to know how many people SAW their ad.
What is impressions?
1,000 people see an ad, 100 click it. What metric is this describing?
What is CTR?
This metric tells you how much you PAY each time someone clicks your ad.
What is CPC (Cost Per Click)?
A specific group of people a business is trying to reach.
What is target audience?
The percentage of people who leave a site without interacting.
What is bounce rate?
A brand wants to track how many people CLICKED their ad.
What is CTR (Click through rate)?
100 people click a link, 10 make a purchase. What is being measured?
What is conversion rate?
This measures how profitable something was compared to its cost.
What is ROI (Return on Investment)?
The overall image or personality of a business.
What is branding?
How many DIFFERENT people visit a site.
What is unique visitors?
A business wants to know how much they spend for each SALE.
What is cost per conversion?
A business spends $100 on ads and makes $500 in sales. What are they analyzing?
What is ROI?
This measures how many people COMPLETE a desired action like buying.
What is CR (Conversion Rate)?
A marketing strategy using online platforms like social media or websites.
What is digital marketing?
How people interact with content (likes, comments, shares).
What is engagement?
You want to measure how much attention your posts are getting.
What is engagement rate?
A user leaves a website immediately without clicking anything.
What is bounce rate?
This type of content is created by USERS instead of the brand itself.
What is UGC (User Generated Content)?
Dividing a market into smaller groups based on traits like age or interests.
What is market segmentation?
How many people see content at least once.
What is reach?
You want to know how many people are coming to your website overall.
What is traffic?
A post gets seen 5,000 times but only 500 people saw it.
What is Impressions?