Alfred Marshall
Supply & Demand
Consumer Behavior
Elasticity
Real-World Economics
100

This economist is known as the Father of Microeconomics.

Who is Alfred Marshall?

100

This curve usually slopes downward.


What is the demand curve?

100

This term describes how much satisfaction someone gets from consuming a good.

What is utility?

100

This measures how responsive consumers are to price changes.

What is elasticity?

100

The shortage of a new gaming console is an example of this economic concept.

What is scarcity?

200

Alfred Marshall was born in this country.

What is England? (or the United Kingdom)

200

When a product becomes more popular, this usually increases.

What is demand?

200

This occurs when a consumer pays less than what they were willing to pay.

What is consumer surplus?

200

Demand for luxury handbags is usually this type of demand.

What is elastic demand?

200

Ticket prices often increase when many people want to attend a concert.

What is increased demand?

300

Marshall taught economics at this famous university.

What is the University of Cambridge?

300

The point where supply and demand meet.

What is equilibrium?

300

A student willing to pay $20 for a concert ticket but only paying $15 gains this amount of consumer surplus.

What is $5?

300

Demand for insulin is usually this type of demand.

What is inelastic demand?

300

During a drought, the supply of oranges falls. This usually happens to orange prices.

What is prices increase?

400

This book, published in 1890, became one of the most influential economics textbooks.


What is Principles of Economics?

400

If demand increases while supply stays the same, this usually happens to price.

What is the price increases?

400

Marshall believed consumers make choices based on trying to maximize this.


What is satisfaction (utility)?

400

If a small increase in price causes a large drop in sales, demand is considered this.

What is elastic?

400

A store lowers the price of hoodies and sells many more of them. This demonstrates this concept.

What is the law of demand?

500

Marshall helped establish economics as a separate academic discipline from this field.

What is philosophy?

500

If supply suddenly decreases but demand remains unchanged, this happens to prices.

What is prices rise?

500

The law stating that each additional unit consumed provides less satisfaction than the previous one.  

What is diminishing marginal utility?

500

Name one factor that makes demand more elastic.  

What are available substitutes?
(Also accept: non-essential goods, time to adjust, many alternatives.)

500

Alfred Marshall would likely use this model to explain why sneaker resale prices increase after a limited release.

What is the supply and demand model?