Week 9 Cont.
What are the three ways hegemony becomes effective in media?
When the subject (viewer) feels:
Pleasure
Omnipotent
Like they have selected the object via free will
What is the Birmingham School?
The American film school that created the Uses and Gratification model.
What are the benefits and problems of the Liberal Media Model?
Benefits:
Prevent Gov Control
Protect Civil Liberties
Market Based
High PVs
Targeted networks to help ads and consumers
Problems:
Media State
Demographics not quality
Culture becomes advertisement
What is paisa vasool?
The 'money's worth' movie
What are the characteristics of 70s tv?
Beginning of 'Narrowcasting', Pluralist Black tv, turn towards relevance, rural purge, working class family
What is Counter Cinema?
Cinema that goes against the classic ideals of that genre.
The aact of borrowing from existing texts at will.
What are the problems of the Media State?
90% of media comes from vested interests
Domestic news meant to entertain and enrage
Little to no international news coverage
no journalistic coverage of actual political process
journalists must follow editorial directions
What is a masala film?
A multiple genre Indian film
What are the characteristics of 80s tv?
"The Cosby Moment", Pluralist but popular, increased but limited black representation, minor assimilationist texts
When meaning is created by the producers.
What is state-run media?
Media controlled or funded by the state
What are the characteristics of a Bollywood film?
Picturesque
Family Film
Teaches Values
What are the characteristics of 90s tv?
Rise of assimilationist texts, minor LGBT representation, broader narrowcasting
What is decoding?
When meaning is created by consumers.
What are the benefits and problems with Public Service Broadcasting?
Benefits:
Free of political and commercial influence
Based on quality
Realist
Uses Social issues
News perform civic function
Problems:
A Gov tool if unregulated
Public Funding
LAck of appeal to 'elite'
Not as entertaining
When and what is the Post Network Era
00's-10's, Rise of Cable, Increased demographics for minority representation, rise of multicultural texts
What are the three forms of decoding?
Dominant: Agrees with message pushed
Oppositional: Disagrees with the message pushed
Negotiated: recognizes and compromises on the message.