Week 9: Ideology
What is ideology?
A coherent set of normative beliefs about political, historical, economic, social, and/or cultural affairs held between a sizable group of people
What is Critical Theory?
Social theory meant to identify, explain and change social conditions.
What is liberalism?
A laissez-faire economic model built on the users ability to participate in free markets.
What is globalization?
The increased mobility of goods, labor, services, and technology across national boundaries
What is the most diverse and consumed media form?
Televison
What is hegemony?
Power achieved through successful persuasion to subordinates.
What are culture industries?
The subsumption of cultural/artistic production under the desires of capital.
What is deregulation?
increasing lack of government intervention in the markets
What is cultural imperialism?
The domination of one natures culture in another equally powerful nation
E.G. McWorld
What are stereotypes?
Widely circulated ideas or assumptions about groups of people.
What is Epistimology?
The study on how knowledge and how we view the world is created.
What is the Effects Model?
Also known as the Hypodermic Model, it states that the viewer is influenced by the production.
What is neoliberalism?
coordination of privatization and deregulation
What is media imperialism?
The process in which one country's media is controled by another country
What is representation?
The act of portraying, depicting, symbolising or presenting the likeness of something.
What is hailing?
eg: Cop yells "citizen". you now think you are the 'citizen' being hailed.
What are uses and gratification?
An active model of audience behavior. The model that says the audience has the power in the text.
What is media consolidation?
Large media companies merging with smaller to create super companies
What is deracination?
To remove or seperate a native culture from its source
What are the four types of representational limits?
Finance Structure
Run-Time
Genre
Advertisers/Audience
What is dominant ideology?
The ideology held by the powerful/ the most widely accepted ideology
What is the Frankfurt School?
German Film school that created the Effects Model.
The Walt Disney Company
Comcast (NBC Universal)
News Corp (Fox)
Viacom/CBS
Time Warner
Sony
What is the difference between Bollywood and Hollywood?
Bollywood has:
Double the productions
More ticket sales
better movie model
What are the Three types of representation?
Pluralist- Separate but equal
Multiculturalist- actively engages the issues