When talking about public relations, a company's customers, employees, donors, suppliers and neighbors are all examples of these.
What are "publics"?
100
The contemporary focus of advertising that seeks to create a particular image for products such as tying youthful fun to the Kia Soul.
What is branding?
100
He was the inventor of the telephone and founder of the American Telephone and Telegraph company.
Who was Alexander Graham Bell?
100
The most common public relations tool that comes in the form of a news story that companies attempt to get news media to publish or broadcast.
What is a news release or press release?
200
The acronym WAN refers to this phrase describing computers linked across long distances.
What is Wide Area Network?
200
The public relations activity that targets legislators to influence the content or course of legislation.
What is lobbying?
200
The advertising practice that involves using a variety of coordinated efforts to raise awareness of a product such as television ads, product placement, sales, contests and sponsorships.
What is integrated marketing communications?
200
Introduced around 1983, this personal communication device weighed about two pound and cost $3,500 to $4,000.
What is the "brick," the first U.S. cell phone?
200
It's what the expression GPS stands for.
What is geo-positioning satellites or Global Positioning System?
300
The computer language adopted around 1972 that allowed the computers on networks existing at the time to talk to one another.
What is TCP/IP?
300
In 1792 this country was the first to establish an official propaganda ministry within its government.
What is France?
300
The advertising strategy that seeks to persuade the potential consumer to make an IMMEDIATE decision to buy or order the advertised product or service.
What is the hard sell?
300
Sometimes called "Baby Bells," these companies were created by the forced break-up of AT&T in 1984.
What are the Regional Bell Operating Companies?
300
This phrase represented by the acronym HTML stands for the language used to tell a computer what to display when a Web page is loaded.
What is hypertext markup language?
400
This Internet browser was developed and is owned by Google.
What is Chrome?
400
The 1929 public relations campaign by Edward L. Bernays and his wife Doris Fleischman that was successful in making cigarette smoking by women seem glamorous and progressive.
What was Torches of Freedom?
400
Information gathered about potential customers such as age, gender, home town, income, education level and ethnicity.
What are demographics?
400
The designation given to a geographic area covered by a single telephone signal broadcasting tower which is responsible for a common term for mobile phones.
What is a cell?
400
This early master of public relations drummed up interest in his traveling shows using such techniques as sending anonymous controversial articles to editors about his shows before arriving in town.
Who was Phineas T. Barnum?
500
A federal law that requires libraries and schools to filter out adult content on computers used by students.
What is the Children's Internet Protection Act?
500
This 1989 environmental incident in Alaska stands as an example of what happens when crisis situation public relations are handled badly.
What is the Exxon Valdez oil spill?
500
The ongoing compilation and analysis of information about consumers' purchasing habits, online reading preferences, subscriptions and so on that is used to identify potential customers and predict customer behaviors. It often involves the use of browsing "cookies."
What is data mining?
500
The federal government action in the 1990s that removed many restrictions on the mobile phone industry and led to several communication company mergers and a rapid expansion of mobile phone options for consumers.
What is the Telecommunications Act of 1996?
500
The situation that exists when the government allows and even encourages a company to provide service to all the residents of a town or region because it would be impractical to have competing companies duplicating the expense of doing things like building several sets of utility poles.