Advertising
Essentially a "fake" ceremony, celebration, etc., which is really meant to advertise products.
What is a pseudo-event?
The general name for a kind of sensationalist news in the early 20th century that fed on fear and anger, and which even might have caused an arguably unnecessary war.
Yellow Journalism
Part of the moviegoing experience in the early- to mid-20th century, providing audiences with information and views from across the country and around the world.
What is a newsreel?
This theory suggests that the media chooses what we care about due to its limited resources.
What is Agenda-Setting Theory?
McLuhan's metaphor for our media condition today, where the impact of most media is invisible to us.
What is a fish in water?
This item provides useful information about a media outlet for advertisers, such as rates and audience demographics.
What is a media kit?
This type of story is similar to a news story, but less neutral and more in-depth.
What is a feature story?
Content that may be entertaining, but the primary purpose of which is to advocate for a national or political agenda.
What is propaganda?
This important thinker believed that we cannot see the effects of our media environment without some effort, since they are transparent to us (like water to a fish).
Who is Marshall McLuhan?
Animal skin used as writing material.
What is vellum?
A measurement of an audience's age, race, ethnicity, marital status, etc.
What are demographics?
The printing press allowed this movement's message to be spread far and wide in little time.
What is the Protestant Reformation?
A coordinated interaction between two or more divisions of a studio or two or more companies.
What is synergy?
What are the five assumptions of Uses & Grats theory?
Those funded by the rich and powerful to create, edit, and record information. Examples include Hebrew literary elites and many medieval monks.
Who are scribes?
Advertising that matches well with the content next to which it appears.
What is complementary copy?
A process used across the world to create copies of images (and some text) before the printing press.
What are block prints?
A very early example of a film as a mass message that established a false version of reality.
What is Birth of a Nation?
Selection, exclusion, emphasis, and elaboration.
Four ways that the media shape how we perceive information (Agenda-Setting Theory).
This idea refers to how media are often highly formulaic. They have standard characterizations: the Statue of Liberty represents freedom, for example, and newscasts use blue as a dominant color.
What is media coding?
What is native advertising?
What are a few different tasks involved in producing a newspaper?
Movie companies developed this to avoid being regulated by the government for the content of films.
What is the MPAA?
This idea means that the affordances of a medium (what it enables) has a larger influence on humanity than any one piece of information that medium carries.
What is "the medium is the message"?
The elaborate paintings on hand-written pages produced by monks.
What are illuminations?