Technology & Culture
Culture produced by the printing press and moveable type
print culture
Theory that media do not tell us what to think, but what to think about
agenda setting
News story structure that puts the most important information first and the least important last
inverted pyramid
Orson Welles's 1938 radio drama, written like a newscast, that some listeners believed was a real invasion
"War of the Worlds"
Forerunner of country music playing in local areas in the rural south and captured by ethnographers and historical institions
Hillbilly music
Harold Innis's term for durable media like clay or stone that last long but are hard to spread
time bias
Effect in which a low-credibility message gains persuasiveness over time as the source is forgotten
sleeper effect
Sensationalist style associated with Joseph Pulitzer and William Randolph Hearst
Yellow Journalism
Edwin Armstrong invented this clearer-sounding form of radio that RCA held back
FM
Berliner's invention that played flat, duplicable disks
Gramophone
Baudrillard's phrase for "a copy with no original"
Gramsci's term for the process of winning people's consent to be dominated
hegemony
common media trajectory that magazines (and other media) follow, from reaching a specific, general, and then again specific audience
elite --> mass --> specialized
law that made the airwaves a public good to serve "public convenience, interest, or necessity"
radio act of 1927
Folklorist who created the Archive of American Folk Song at the Library of Congress
John Lomax
Leo Marx's term for the mix of awe and horror people feel toward new technology like the telegraph
technological sublime
Althusser's term for institutions like church, schools and media that rule by persuasion rather than force
Ideological state apparatuses (ISAS)
1735 trial in which a New York printer was acquitted of seditious libel because what he printed was true
John Peter Zenger trial
Pittsburgh station considered the first continuous commercial radio broadcaster in 1920
KDKA
Recording technique, pioneered by Les Paul's Ampex machine, that lets each instrument be recorded and changed separately
Multi-track recording
Model of communication in which meaning circulates around cultural texts and artifacts
ritual model of communication
Goffman's term for ads showing women bent over in unusual or impossible positions
canting
The 1711 magazine by Addison and Steele, philosophy-focused and aimed at the rich and highly educated
The Spectator
CBS's firm claim on affiliates' broadcast time in exchange for free sustaining programs and an hourly fee
option time
aw that created the compulsory license for recorded music
Copyright Act of 1909