Show:
Sampling
Content Analysis
Experimental Research
Surveying
Qualitative Research
100
The process of examining every member of a population.
What is census?
100
The smallest element of a content analysis.
What is a unit of analysis?
100
Research conducted in a laboratory environment.
What is an experiment?
100
Mail, telephone, internet, shopping-center intercept, and personal.
What are types of surveys?
100
Accepted theories, procedures, and assumptions about how researchers look at the world.
What is paradigm?
200
A group or class of subjects, variables, concepts, or phenomena.
What is a population?
200
Different coders should agree in the great majority of instances about the proper category of each unit of analysis.
What is intercoder reliability?
200
Variables that may contaminate research findings.
What is a confounding variable?
200
The category system in which the unit of analysis can be placed in one and ONLY one category.
What is mutually exclusive?
200
This research technique provides access to groups that would otherwise be difficult to observe or examine.
What is a field study?
300
This is error related to selecting a sample from a population.
What is sampling error?
300
To specify the boundaries of the body of content to be considered.
What is defining the universe?
300
This changes the way a subject behaves because they are under study.
What is reactivity?
300
Make questions clear; keep answers short; avoid leading questions.
What are general guidelines to creating a survey?
300
Depends heavily on the skills of the moderator to know when to probe for more info and how to keep respondents on track.
What is a disadvantage of a focus group?
400
A plus or minus percentage that is a range within the confidence level.
What is confidence interval?
400
A method of studying and analyzing communication in a systematic, objective, and quantitative manner.
What is content analysis?
400
Evidence of causality.
What is an advantage of laboratory experiments?
400
Not constrained by geographic boundaries; used to investigate problems in realistic settings; cost effective.
What are the advantages of survey research?
400
A special kind of qualitative research where researchers spend long periods of time living with and observing others in their natural setting.
What is ethnography?
500
Offers true random numbers to anyone on the Internet.
What is Random.org?
500
Measures how well the instrument performs in practice from the standpoint of the specialist who use it.
What is construct validity?
500
An experimental design in which subjects are not randomly assigned
What is a quasi-experiment?
500
Respondent's provide answers to questions rather than admit to not knowing about a particular subject.
What is prestige bias?
500
Paticularistic, descriptive, heuristic, and inductive.
What are the characteristics of a case study?