A model that is used to identify the players in the mass communication process: The sender, the message, the channel, the receiver.
What is the Transmission Model.
100
Inexpensive, widely circulated papers that became popular in the nineteenth century. They were the first American media to be supported through advertising revenue.
What is the Penny Press.
100
System of writing in which symbols stand for spoken sounds rather than objects or ideas.
What is Phonography.
100
The use of photographs to portray the news in print.
What is Photojournalism.
100
A style of sensationalistic journalism that grew out of the newspaper circulation battle between Joseph Pulitzer and William Randolph Hearst.
What is Yellow Journalism.
200
The media are essential components of our lives. There are no mainstream media (MSM). Everything from the margin moves to the center. Nothing's new: Everything that happened in the past will happen again. New media are always scary. Activism and analysis are no the same thing. There is no "they."
What is the Seven Truths.
200
Group that has the power to put pressure on the media to avoid dealing with particular topics in what they consider to be an offensive manner or to stay away from certain topics altogether.
What is Special Interest Groups.
200
Early form of paper made from the skin of goats or sheep, which was more durable than papyrus.
What is Parchment.
200
Legislation that allowed magazines to be mailed nationally at a low cost. It was a key factor in the growth of magazine circulation.
What is the Postal Act of 1879.
200
A lively, illustrated style of newspapering popularized by the tabloid papers in the 1920s.
What is Jazz Journalism.
300
Audience members' understanding of the media industry's operation, the messages delivered by the media, the roles media play in society, and how audience members respond to these media and their messages.
What is Media Literacy.
300
Big Media (not including "New Players")
What is Disney, News Corporation, Time Warner, Viacom & CBS
300
The top U.S. publisher.
What is McGraw-Hill
300
Progressive investigative journalists typically publishing in magazines in the early years of the twentieth century.
What is Muckrakers.
300
Weekly and daily newspapers serving individual communities or suburbs instead of an entire metro area.
What is community press.
400
This media effect includes cognitive, attitudinal, behavioral, and psychological effects.
What is Message Effects.
400
High number of goods, low cost of reaching markets, ease of finding niche products, tailoring to personal tastes.
What is Long Tail.
400
A typesetting machine that let an operator type at a keyboard rather than pick each letter out by hand.
What is Linotype.
400
Magazines that primarily contain articles about how to do things in a better way.
What is Service Magazines.
400
Weekly newspapers that serve specialized audiences such as racial minorities, gays and lesbians, and young people.
What is Alternative Papers.
500
Theory of media that includes surveillance of the environment, correlation of different elements of society, and transmission of culture from one generation to the next.
What is Functional Analysis
500
Where the combined strength of two items is greater than the sum of their individual strengths.
What is synergy.
500
In publishing, the ready-to-print typeset pages sent to book authors for final corrections.
What is Proofs.
500
Teaser headlines on magazine covers used to shock, intrigue, or titillate buyers.