This online video rental service hastened the end of the corner video store.
What is Netflix?
100
This social media platform has helped student protesters communicate when governments such as Egypt and Iran try to censor the media.
What is Twitter?
100
This persuasive technique associates a product with simplicity and sometimes stresses how new technologies fit into the lives of ordinary people.
What is the plain-folks pitch?
100
This is the concept that creators own the rights to their original works.
What is copyright?
200
This Internet giant is trying to scan millions of books and make them available online through its Digital Library Project.
What is Google?
200
This prolific inventor patented the photograph in 1878 and later one of the first moving picture recorders?
Who is Thomas Edison?
200
This stage of the Internet, also known as the Semantic Web, will make our lives easier by organizing the Web and making connections for us.
What is Web 3.0?
200
This music video channel changed the way TV commercials are made, introducing rapid edits, creative camera angles and staged narratives.
What is MTV?
200
This law grants the government sweeping powers to search all electronic communications.
What is the USA Patriot Act?
300
This new book-reading technology uses ancient language, such as scrolling to describe the act of reading a text.
What are tablets?
300
This mass medium cut into sales by the record industry, but later had to cut a deal with the industry to play hits when television stole its audience.
What is radio?
300
The Defense Department started this project as a military communications backbone. By the time it shut down in the 1980s, it had launched a digital revolution.
What is ARPAnet?
300
When consumers hit "like" on Facebook, or post viral ads, they are giving advertisers this highly sought form of marketing.
What is earned media?
300
The linear model of mass communication assumes that messages are filtered by this group of people.
Who are media gatekeepers?
400
This magazine, founded in 1974, was the first successful mass market magazine to appear in decades.
What is People?
400
Hollywood has embraced this movie technology, which was a flop in the 1950s, because it allows studios to charge premium ticket prices.
What is 3-D?
400
This form of gaming, which involves multiple players all over the world, can be considered a mass medium.
What is a MMORPG?
400
As the media market fragments, and TV viewers increasingly block ads, advertisers are weaving products into the scripts of TV shows and movies using this technique.
What is product placement (or brand integration)?
400
This concept allows government to regulate broadcast media, including TV and radio, because the electromagnetic spectrum is considered a public asset?
What are the public airwaves?
500
This website decimated classified advertising, the financial backbone of most modern newspapers.
What is Craig's List?
500
These fees give cable companies an extra source of revenue, so they can create programs like "Breaking Bad" or "Mad Men" that appeal to smaller audiences.
What are carriage fees?
500
The release of this Web browser marked the moment when the Internet became a mass medium.
What is Napster?
500
During this era of history, factories began producing more goods than consumers could use, leading to the beginning of branding and advertising to sell products to a wider audience.
What is the Industrial Revolution?
500
This law failed in 1996 and 1999 to keep indecent content off the Internet.