A form of media, though still important, has declined over the past 30 years to the point where it is now used by only one in every five people.
What is THE NEWSPAPER?
100
This media's visual impact has resulted in an increase in the U.S. population's interest in current events because they could now see them for themselves.
What is TELIVISION?
100
A type of political advertising which attacks opponents and damages their reputation.
What is NEGATIVE ADVERTISING?
100
A form of media which allows media campaigns to interact with the American people through polls and surveys.
What is THE INTERNET?
200
Terms of communication that can reach the public, i.e., TV, radio, newspaper, etc.
What is MASS MEDIA?
200
This orm of media reaches the largest number of people (99 out of every 100).
What is THE RADIO?
200
This president used radio broadcast to adress the nation in a less formal, more one-on-one type format in what he called "fire-side chats."
Who is Mike Jones? JK who is FDR?
200
The media can use these to determine who is winning an election by monitoring these outside of polls.
What are EXIT POLLS?
200
A news network which Repubpicans statistically find to be the most accurate.
What is FOX NEWS NETWORK?
300
When the media focuses less on a candidte's position on an issue and more on his or her position in a race.
What is A HORSE RACE?
300
More detailed and more subject to bias, this media manages to present multiple points of view.
What is THE NEWSPAPER, AGAIN?
300
Two forms of media which allowed news to become naturalized and personalized as people could follow the news as it occurred.
What are TELEVISKI AND RADIO?
300
This is a subject which the media sometimes focuses on rather than a candidte's platform.
What is PERSONALITY?
300
The process by which people perceive what they want to in news media.
What is SELECTIVE PERCEPTION?
400
This form of media has grown dramatically over the past couple of years and promises to become the most polically important form of media.
What is THE INTERNET?
400
The process of a person developing political attitudes, values, and beliefs which can be affected by media and story coverage.
What is POLITCAL SOIALIZATION?
400
This allows people to think more indepentently and be less easily swayed by the media.
What is EDUCATION?
400
The form of media which 54% (dropping from 64%) of people claim to get the majority of their news from.
What is TELEVISKI?
500
The exaggeration an sensation in the media which often incites objective retaliation.
What is YELLOW JOURNALISM?
500
This is the only media capable of cutting across age groups, genders, and race.
What is TELEVISKI?
500
Through this type of news, the media not only presents it, but also goes into great depth, recalling many facts and details to the public which often have POLITCAL consequences for the public.
What is INVESTIGATIVE JOURNALISM?
500
A phenomenon which discourages some voters who would have otherwise supported a candidate to not vote, caused by negative advertising.
What is VOTE SUPPRESSION?
500
Professionals who provide candidates with advice and services on media relations, advertising strategy, and opinion polling (Thanks to TV).