Potent Potables
This beer is Gareth’s beer of choice on tap
What is Be Hoppy
This solution is only viewable when it is 50% visible on the page
What is InStory Video
This is Gareth's favorite football team
Who are the Cowboys
This is the second largest city in New England
What is Worcester
Advance has this many media groups EXCLUDING MassLive
What is 11
Samuel Adams is the brand name for beers produced by this company
What is The Boston Beer Company
This allows Google Analytics to recognize traffic to your site from digital campaigns
What are UTM codes
Rob Madrid has this title at MassLive
What is the Director of Digital Strategy
This MassLive employee obnoxiously pays for a reserved parking space on the first floor of the civic center garage
Who is Christine
You need this liquor to make a Moscow Mule
What is Vodka
This is the best place to find ALL the pre-defined audience codes
What is Starting Point
This is the name of the street the MassLive office was located on prior to 1350 Main St
What is Hampden
This is how many super bowls the Cowboys have won in the last 20 years
What is 0
This vodka is made just north of our Springfield office
What is V-One
This pixel shows people that went to your advertiser's website after seeing an ad, but did not click on it
What are View-Throughs
The Worcester office opened on this day
What is May 23, 2018
This is the number of months that DO NOT have 31 days
What is 5
This MassLive reporter broke the Michelle Carter story (first and last name)
Who is Dan Glaun
These 2 similar beer styles have this difference – one is made with standard malted barley and one with unmalted roasted barley
What is Stout & Porter
These are the four ways to target display ads on MassLive.com
What are Geo, BT, Device, Contextual
These are three of the four Advance Local employees that sit at the Springfield MassLive office (first and last names)
Who are Megan Downey, Scott Brodeur, Jeff Hobbs, Jen Ruggieri
These are the colors of the levels of the civic center parking garage in order from lowest to highest
What are Yellow, Orange, Green, Blue
This is how many ad positions are available on a sponsored content article page on MassLive.com
What is 3