YP
We are a _____ Premier Partner
Which type of business has "in market" and "out of market" lists?
Hint: The consumer goes to the business
Geo-relevant (not Directory)
Name 5 things you can add in YP4B
General information
Business description
Categories & keywords (products & services)
Opening hours
Website link & social URL
Media (photos/videos)
Deals
Languages spoken
Methods of payment
What types of websites do we have (# of pages)?
I mostly do radio and flyers, my advertising is complete.
Those are great CREATIVE advertising techniques - what are you doing for DIRECTIVE?
Neighbourhood/Local
In what order are the ads placed on YP Mobile?
2 MOS, 1 MOL, 5 Organic - on repeat
Name 3 conversions you can track in Analytics
Visits
Meaningful Contacts (call tracking, estimated calls, ordering, booking, digital contacts, route to the company, sent emails)
Interactions
Details of call tracking
What is needed to finalize the sale of a 5-pager Starter website?
Name 6 topics of conversation when fact finding with the business owner
Category (headings - products & services)
Market (geographic coverage)
Customers (ideal clients/demographic, how they shop)
Advertising (past, current, plans)
Competitors
ROI (cost of advertising VS average client value)
**Bonus: Other phone numbers to ensure they are not current advertisers with us**
What percentage of visits and meaningful contacts happen within the first 10 search results?
81%
What percentage of people lose trust in a business if they come across wrong information?
75%!
Where do you fill in the print ad requests (or precall ad requests)?
Compass (Graphic Content Collector)
You are on the dialer and you see segment 10 comes up - what do you say?
How many Canadian businesses entrust their marketing to Yellow Pages?
Over 125,000
Where can you check the if any limited-inventory products are available for sale?
1. Inventory reservation tool (Salesforce)
2. RPT - i Button (inventory check)
Name 3 main advantages of NetSync!
1. CONTROL - Be in control of your business information
2. ACCURACY - Appear correctly/accurately/consistently every time, everywhere AND suppressing incorrect duplicate listings
3. REACH - Syndication across 30+ of the most popular search sites & apps - search engines, databases, navigation, social, directories
4. REVIEWS - Reputation management: reading & responding to reviews
5. SOCIAL - Scheduling posts for future dates
How can you give customers access to change their content online?
Check off YP4B access within that contact in Salesforce
What is the difference in approach between short-circuits (ie smokescreens) and objections?
Short circuit: Empathy + Acknowledge short circuit + Return with a W5H Question to regain control of the call (i.e. who, what, where, when, why, or How)
Objection handling: ECOC - Empathy, Clarify, Overcome, Confirm
What is YP's largest user demographic - 41.9% of it?
People aged 34-54 (with more disposable income)
Guaranteed Sponsored Placement (3 GSP), Sponsored Placement (9 SP), Mobile Sponsored Placement Prestige (6 MOS)
Why are the print Display ads the most advantageous for business owners?
Also allows for greater creative control in terms of imagery, content, call to actions, etc.
If a client wishes to have an onboarding call for his new Scheduling product, where can you book an appointment?
Salesforce - Sales Link (bottom right) - Website consultation
I'M NOT INTERESTED!
I didn’t expect you to be interested, you don’t know enough about this.
But like all your competitors, I do know you’re interested in growing your business and increasing your profits.
That’s why I am calling.
If I could show you how you can create more brand awareness driving more potential customers through your sales funnel and get a higher return on your investment.
Wouldn’t you be happy you took the time to find out how?