Email Types
What type of email is typically sent to introduce a company or service to a new subscriber?
Welcome Email
What is the term used for sending an email with the recipient’s first name in the subject or body?
Personalization
What is a key rule for writing subject lines to increase open rates?
Keep them short and engaging.
Which metric measures the percentage of recipients who open your email?
Open Rate
Which type of email is sent after a customer makes a purchase or completes an action on a website?
Transactional Email
Which strategy involves segmenting your email list into smaller groups based on certain criteria, such as demographics or past purchases?
List Segmentation
What is the best practice for ensuring your emails are easy to read on mobile devices?
Use responsive design.
What metric indicates how many people clicked on a link or CTA within your email?
Click-Through Rate (CTR)
What type of email aims to inform and engage customers with valuable content, such as blog posts or industry news?
Newsletter
What is the name of the strategy where email content is tested with different versions to see which one performs better?
A/B Testing
What does "call to action" (CTA) refer to in an email campaign?
A button or link prompting the recipient to take action, like "Buy Now" or "Sign Up."
What term refers to the number of people who unsubscribed after receiving an email?
Unsubscribe Rate
Which email type is typically sent to encourage customers to take immediate action, such as making a purchase or signing up for a service?
Promotional Email
What is the term for a potential customer who has shown interest in your product or service?
Lead
What’s one of the best ways to prevent your emails from being marked as spam?
Ensure your emails have a clear and identifiable sender name (domain), subject line, and relevant content that aligns with your audience’s expectations.
What metric tracks the percentage of email recipients who converted into customers after clicking through your email?
Conversion Rate
Which type of email is sent after an interaction, like a product purchase, and seeks feedback or asks for a review?
Follow-up Email
What is the difference between cold and warm email?
Cold Email is for new prospects with no prior interaction, while Warm Email is for recipients who have previously engaged with your brand, such as through a sign-up or purchase.
What is an essential practice for maintaining a healthy email list?
Regularly clean your email list by removing inactive subscribers to improve deliverability and engagement.
Which metric measures how many recipients successfully received your email and didn’t bounce?
Delivery Rate