Email Marketing Basics
What is an email list?
A collection of email addresses used to send marketing messages.
Name one popular email marketing tool
Brevo (formerly Sendinblue).
What is a welcome email?
An email sent to new subscribers to introduce them to your brand.
What is an open rate?
The percentage of recipients who open an email.
What makes a good email subject line?
It should be concise, clear, and enticing to encourage opens.
Could you define segmentation in email marketing?
Dividing an email list into smaller groups based on specific criteria.
What is email automation?
The use of software to send emails automatically based on predefined triggers.
Could you describe a transactional email?
An email sent after a specific action, like a purchase confirmation or password reset.
Could you define click-through rate (CTR)?
The percentage of recipients who click on a link in an email.
Can you name a best practice for email design?
Use a clean layout with clear CTAs and responsive design for mobile devices.
What is a lead magnet?
A free resource or incentive offered to capture email addresses.
Give an example of an automated email sequence
A welcome email series sent to new subscribers.
What is a re-engagement email?
An email sent to inactive subscribers to re-engage them with your content.
What is a conversion rate?
The percentage of recipients who complete a desired action, like making a purchase.
Why should you segment your email list?
To send more relevant and targeted emails, increasing engagement and conversions.
Why personalization is important in email marketing?
Personalization makes emails more relevant and engaging, increasing open and click rates.
How does Brevo help with email marketing automation?
Brevo provides tools to create automated workflows, segment lists, and send targeted emails.
Could you explain the purpose of a newsletter?
To regularly inform subscribers about news, updates, and content from your business.
Could you explain the term "bounce rate"?
The percentage of emails that could not be delivered to the recipient's inbox.
How often should you send emails to your subscribers?
It depends on your audience, but generally, you should maintain a consistent schedule without overwhelming them.
What does CTA stand for and why is it important?
Call to Action; it guides the reader to take a specific action, such as clicking a link or making a purchase.
What is A/B testing and why is it useful?
A method of comparing two versions of an email to see which one performs better.
Could you describe an informative email?
An informative email provides valuable information on a specific topic, event, product, or service.
What is the importance of ROI in email marketing?
ROI (Return on Investment) measures the profitability of email marketing campaigns.
What is the importance of a clear and concise CTA?
It directs the recipient to take a specific action and improves click-through rates.