PR Gone Wrong
Which British royals caused a crisis communications scandal when they announced they would be leaving the royal family?
Prince Harry and Meghan Markle
This beverage brand launched the "Black History is American History" campaign in 2021, highlighting Black culture, artists, and activists.
Coca-Cola
This public relations campaign in the 1960s focused on the desegregation of public schools and was supported by a coalition of African American leaders and organizations.
"Brown v. Board of Education" PR campaign
This influential African American PR professional is known for founding the first Black-owned PR firm, specializing in promoting civil rights organizations and African American businesses in the 1940s.
Ida B. Wells
n 2019, this beauty brand partnered with influencer Jackie Aina to promote inclusivity in its foundation shades, helping to expand its range for people of color.
Fenty Beauty
What US airline company received major backlash after a video surfaced of employees forcibly removing passengers from their seats?
United Airlines
This cosmetics brand's "Power of Beauty" campaign during Black History Month in 2021 focused on empowering Black women and supporting Black-owned beauty businesses.
Fenty Beauty
In the 1960s, this department store chain's "sit-in" protests at its lunch counters in Greensboro, North Carolina, became a pivotal event in the Civil Rights Movement.
Woolworth's
This public relations expert is credited with being one of the first to represent African American artists, helping to build the careers of famous musicians like James Brown and Aretha Franklin.
Clarence Avant
In 2020, this fast-fashion brand launched a campaign featuring influencers and models of diverse backgrounds, promoting its commitment to body positivity and inclusivity.
ASOS
What major food corporation received backlash after activist group Greenpeace posted a video criticizing the corporation for farming palm oil?
Nestle
This popular fast-food chain highlighted Black voices in its 2022 Black History Month campaign, featuring special collaborations with Black artists and entrepreneurs
McDonald's
In 2014, this clothing retailer launched a campaign called "My Body, My Power" to support African American women’s empowerment and address issues of body image, race, and discrimination.
Dove
This trailblazing African American PR specialist and social activist founded the PR firm The Morris Group and played a significant role in advocating for African American representation in mainstream media.
Allyn R. Morris
This skincare brand partnered with influencers like Kim Kardashian and Rihanna to promote their products and highlight the importance of skincare routines for all skin types.
KKW Beauty
What fast fashion company is repeatedly in the news for stealing a small creator’s work?
SHEIN
In 2021, this technology company launched the "Lift Every Voice" initiative to honor Black History Month, partnering with notable African American creators and sharing their stories through digital platforms.
In 1963, this major American newspaper supported the Civil Rights Movement by publishing "The Children’s Crusade" photos, which showcased young protesters facing violent opposition in Birmingham, Alabama.
The Birmingham News
In the 1970s, this PR professional worked for the NAACP and the United Negro College Fund, helping to bring greater awareness to social justice issues and raise funds for education for Black students.
Dorothy I. Height
This makeup brand partnered with influencers like James Charles and NikkieTutorials to promote its controversial Conspiracy palette, sparking a viral conversation about beauty influencer culture.
Jeffree Star Cosmetics
What fashion brand was forced to apologize after selling a ‘blood-stained’ Kent State sweater?
Urban Outfitters
In 2020, this global sportswear company partnered with the Black Lives Matter movement, launching a campaign called "For All."
Nike
In 2020, this multinational beverage company released an ad campaign focused on racial equality and justice, highlighting its commitment to supporting the Black Lives Matter movement.
PepsiCo
This highly respected Black PR strategist is known for creating innovative campaigns that raised awareness for social justice and advocacy. She served as the first African American woman president of the Public Relations Society of America (PRSA).
Rochelle Ford
This popular beverage brand collaborated with influencers like Charli D'Amelio to launch the "Charli Cold Foam" drink, creating a viral trend that significantly boosted sales.
Dunkin'