Assistant to the Lead Manager
Describe a static list
A container for a set of leads
If you want to understand the growth of your database, which report would you look at?
Lead Performance
One of the core sections of Marketo Engage. Home to your assets, such as: landing pages, forms, emails, snippets, and images/files.
Design Studio
What is an email auto–response?
A trigger campaign email sent in response to a specific action
True or false: When you add choices in a flow step, the order of the choices does not matter.
False!
What is the difference between segmentations and smart lists?
Segmentations can be used to create dynamic content while smart lists cannot
Where does the data come from when adding a custom column to a report?
A smart list
Which folder in the Design Studio do uploaded images and assets go?
Images and files folder
What is an Engagement Campaign
A method of nurturing leads through regular touches generally via email
Which types of assets can be used in an engagement program stream?
Email, Default Program, Event Program
Which of the following is used most frequently t help determine lead status?
1. scoring
2. nurture campaign duration
3. remove from flow
4. marketing suspend status
Scoring
What is an example of a filter you can include an Add constraint" to?"
Filled out form
Which kind of styling is allowed in a text version of an email?
None, stylizing is not allowed in text versions of emails
You want a batch campaign to run on a consistent and ongoing basis. How frequently can batch campaigns be scheduled to recur?
Daily
Can trigger campaigns be scheduled for recurrences?
NO, they can only be set to active or inactive
What is something that differs when importing a list directly into a program versus importing a list into a static list?
Program acquisition
When adding filters to a Smart List, which feature allows you to control how they are applied?
Smart List Rule Logic
A common term referring to an application or editor that allows you to see the end result of your content as you create it.
Marketo has a WYSIWYG editor.
What does the asset tab of a program allow you to view?
View all local program assets at a glance
Which tab on the lead detail page will you find information from a CRM account field?
Company information
What is a acceptable format for list imports to Marketo?
Excel spreadsheet, .CSV
To filter an Email Performance Report to show only activity from people in California, where would you change the settings?
Smart List
A free–form landing page is best when?
You don't have a lot of time or technical resources?
The Remove from Flow" action is used to?"
Stop a lead from progressing in a Smart Campaign
Snippets can be used in which assets?
Landing Pages and Emails