Around Marketo
Can you upload two assets with the same name into the Design Studio?
No
A prerequisite for using dynamic content
What is an approved segmentation?
Email addresses that are invalid or does not exist
What is a hard BOUNCE
On this type of landing page, you can only modify specified sections
Guided
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
Lead Status
What is the advantage of using dynamic content?
It will show relevant content to the end user or lead
True or false: You can make both landing pages and emails dynamic.
Bounces that are usually temporary because of a full inbox
Soft BOUNCE
What are the two types of landing page templates?
Guided, Free Form
A marketing manager has some leads in the database that have not opened emails in the past six months. The marketing manager wants to reset their scores to 0. Which solution would work to reset their score to 0?
Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
The following token is added to a subject line in an email: {{lead.Company Name:default=Your Company}}.What is the purpose of the token's default value Your Company?
To populate Your Company if the Company Name field is empty
Which type of token would you use if you wanted to populate the current date in an email?
System token
The list of people who will be acted on in the campaign.
SMART LIST in the SMART CAMPAIGN
A single Marketo Form can be used on multiple Marketo Landing pages?
TRUE
What are some Sales challenges?
Slow sales cycle leading to drop off of interest from buyers, Too many leads sent from Marketing that aren't ready to buy, Lack of insight into lead interests and behaviors, No process of nurturing leads generated by Sales, No process for continued nurturing of leads sent from Marketing
Which company would benefit from marketing automation?
A company with thousands or miliions of customers
What always precedes the name of a program token?
"my" as in {{my.token}}
When you practice Content Marketing, you create content that provides ________ and builds ________ .
value / trust
A person who fills out the same Marketo form multiple times using the same email address will have multiple lead records created in Marketo.
FALSE
True or False: Goals are the desired results for the business that you want to achieve.
TRUE
What are some Marketing challenges?
Sending more and better qualified leads to sales, Providing sales with insights into lead behavior, Nurturing leads where they spend time with messaging that is personalized and relevent, Focusing on key verticals with specific messaging on the website, Reporting on effectiveness of marketing campaigns and proving their ROI
If you set up tokens at the folder level, what type of token will you see on any program within that folder?
Inherited
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs. How should this update be done?
Edit URL Settings
What type of action does the Munchkin code NOT track?
Email opens
Which is NOT a reason to gate content for middle-funnel stage buyers?
To give away more information