Thinkers
Thinker(s) who coined the term "global village" to define the interconnectedness through telecommunications.
Who is Marshall McLuhan?
The idea that the chronology of our stories and narratives is socially constructed to be linear and primordial, that we cannot take this linearity for granted and must be open to its correction
What is history (or history of errors)?
Invention that revolutionized the transmission of knowledge and human consciousness. Said to have been invented by Johannes Gutenberg.
What is the moveable type printing press?
A oral culture filled with verbal expression and thought that is unaware or not exposed to technologies of writing or print.
What is primary orality?
The social shift against slavery.
What is the abolitionist movement?
Thinker(s) who advocated for hybrid identities through the concept, "cyborg" which rejected rigid boundaries between human/man, man/machine, human/animal.
Who is Donna Haraway?
Concept that refers to the argument that all forms of culture have become a part of the capitalist system of production, standardizing people as passive consumers.
What is the cultural industry?
With origins from China, this technology was gradually developed through the use of different materials from bamboo to plant fibers to silk to rags.
What is paper?
This is experienced in time and motion, lacks permanence, its evanescent, interior
What is sound?
Valorized characters who embody societal values and prescribe to certain ideal behaviors that we aspire to.
What is an epic hero?
Thinker(s) who wrote Public Opinion, which was considered the founding book of media journalism and American media studies. Saw people as passive consumers of mass culture who must be governed by a specialized, expert class.
Who is Walter Lippmann?
Information that comes from a specific view point and reflects a particular context
What is situated knowledge?
A literary genre that emerged from the roots of oral practices and traditions of storytelling and narrative.
What is a novel?
Technologically-advance societies that use mediated forms of orality like tv, radio and internet and rely on literacy
What is secondary orality?
A legally recognized individual of a nation.
What is a citizen?
Thinker(s) who hypothesized the two-step flow of communication model (audience is not directly influenced by media, but rather by influential opinion leaders)
Who is Paul Lazarsfeld & Elihu Katz?
The inability to distinguish the difference between representation and reality in a technologically-advanced society that has been affected by the precession of simulacra. The generation by models of a real without origin.
What is hyperreality?
Said to have been invented in Japan, led to multiplication (faster production) and reduplication (production with slight variation), said to have spread religious thought, culture and knowledge (libraries/archives).
What is block printing?
The process of orality that aims to improve or assist memory through the use of patterns, rhymes, songs. (ABC...)
What is mnemonics?
Leaders in Muslim religion that lost their power and social influence after the adoption of print.
Who are the ummah?
Thinker(s) who argued that the problem of writing is that it permanent, is not agonistically-toned (no speaker available to defend message) and is inferior to speech in terms of persuasion and truth.
Who is Socrates?
When a common language and discourse is generated from the use of the printing press, proliferated by a capitalist marketplace.
What is print capitalism?
The terms that refer to handwriting versus printed matter.
Chirographic versus typographic
A form of communicating knowledge emerging in the age of Big Data, social media network platforms, offering a blend between primary & secondary orality by blending interpersonal and mass storytelling practices.
What is digital orality?
The notion that peripheral or marginalized nations/identities/cultures are particularized and must live within two temporalities.
What is Big Time and little time? What is universal or particular?