Changes/Future Plans
Ethical Challenges/ Environmental Impact
Competitors and Market Position
Customer Feedback and Brand Perception
Geopolitics and Current Economy
100

What major health-related event influenced McDonald’s recent innovations?

COVID-19

100

What organization launched the “McCruelty” campaign?

PETA

100

What is McDonald’s average menu price in the comparison chart?

$8.00 USD

100

What nostalgic product contributes to McDonald’s positive image?

The Happy Meal (or Big Mac, or McNuggets)

100

What event led to the closure of McDonald’s stores in Russia?

War in Ukraine


200

What type of technology is used in over 43,000 McDonald’s restaurants?

What is artificial intelligence?

200

What product did McDonald’s launch in 2021 to address ethical concerns?

McPlant Burger

200

What distinguishes McDonald’s service in over 100 countries?

Standardized processes and consistent global experience?

200

Name one common criticism of McDonald’s food.

Promoting unhealthy eating

200

What global region boycotted McDonald’s due to political conflict?

Middle East

300

By what year does McDonald’s aim to open 900 new U.S. locations?  

2027

300

What percentage of McDonald’s global energy use is renewable?

50%

300

What is the name of the McDonald’s burger sold in India?

McAloo Tikki

300

What contradiction does McDonald’s brand represent today?

Trust in consistency vs. criticism for health/environment

300

How is McDonald’s adapting to rising inflation and changing consumer habits?

Offering value menus and expanding digital options

400

What is McDonald’s goal for global restaurant count?

50,000 locations

400

What program helps improve youth employment opportunities?

Youth Opportunity Initiative

500

What role was created to improve restaurant experience?

Chief Restaurant Experience Officer

500

What type of farms in the UK aim to produce net-zero beef?

Beta farms