Who Wrote This Anyway?
Co-author Justin Collins attended this University to attain his MBA.
This failed Italian attempt to bring Italian cuisine to the arches but slowed the kitchen down too much to be successful.
What is the McPizza?
This popular midnight Tex-Mex destination competes in the quick-service restaurant category.
In 2012, McDonald’s barely met this minimum scale growth percentage goal.
Measurable milestones, freedom within a framework, and this other pillar were the foundation of McDonald’s “Plan to Win.”
This co-author held professorships in Germany, Singapore, and Switzerland.
This McFlop tried to appeal to one of America’s favorite foods.
Subway totaled this amount of sales revenue in 2012.
McDonald’s dropped from first to this position in the Dow 30 in 2012.
In the early 2000s, McDonald’s opened a store every this many hours.
Marne Arthaud-Day is a professor at this Big-12 University.
This motion-required product was a failed attempt at bringing healthier options to McDonald’s.
Wendy’s uses this slogan as an attempt to position themselves in the burger market.
Rising prices of this main ingredient were expected to rise even further in 2013, impacting McDonald’s greatly.
At the end of this year McDonald’s had its first ever quarterly loss.
Marne Arthaud-Day focuses on the role values and attitudes play in this management process.
This premium burger line targeted adults with extra money to spend but became one of their biggest failures.
DAILY DOUBLE
This is the percentage of revenue generated from international markets.
This McDonald’s leader sent chefs back to the drawing board to create new menu possibilities.
Dr. Frank T. Rothaermel is credited with publishing this number of articles in leading academic journals.
Despite its bold and savory flavor, this Tex-Mex inspired menu item didn’t last long on the McDonald’s menu.
This percentage of Burger King restaurants are company owned.
According to the case appendix, McDonald’s net sales for 2012 were approximately this many billions of dollars.
McDonald’s leaders cut spending by hosting meetings at this location.