The Corporation
External Forces
200

This U.S. city is home to McDonald’s ultra-modern global headquarters, where each floor showcases menu items from different countries.

What is Chicago

200

This international country has over 6800 locations in its mainland, making it the 2nd largest market behind the United States

What is China

400

The new release of the Arch Burger recently caused some controversy with this CEO  

Who is Chris Kempczinski

400

With the recent push for conscious eating, McDonald’s has identified this as a large challenge for their brand

What is Health Concerns/Healthy Eating

600

This McDonald’s fast-food item is sold at a volume of over 9 million pounds per day, making it the most popular item on their menu

What are French Fries

600

McDonald’s “commit to the core” menu products are focused on beef, chicken AND...

What is Coffee

800

McDonald’s uses a franchise model, with this percentage of their stores being franchises

What is 90%

800

McDonald’s is also a real estate holding company owning this percentage of real estate

What is 55%

1000

In recent years, McDonald's has doubled down on developing these 4 D's

What are Digital, Drive Through, Development, and Delivery

1000

McDonald’s faces considerable headwinds, which may include...  

What is high inflation, supply chain problems, rising wages, labor shortages, input costs, etc.