Who are you people!?
Lead scoring uses a combination of demographic and blank to qualify leads
Behavioral
A typical event program would have these statuses
Member>Invited>Registered>Attended>NoShow
What report would you look at to measure the CTR of an email?
Email Performance
What is the difference between a static list and a smart list?
static: unchanging
Smartlist: always changing
What is Abby's new last name?
Pope
If you wish to change someone's score after they are no longer engaging you would use this type of scoring.
Negative scoring
An Engagement stream has 500 members, 100 of which have exhausted all content, if a new email is added to the stream at the top, how many people will receive it?
500
What is an engagement score?
Value from 0-100 that scores content, found in an engagement program report
When should you use the Request Campaign flow step?
Creating a campaign for sales to use from within Sales Insight
Triggering a campaign using an external system via the API
Who is starting a dog apparel company?
Ann
When qualifying a lead based on demographic info what acronym should you use?
BANT (budget, authority, need, timeline)
In an A/B test, You can select opens, clicks, click to open rate, and what two other criteria?
Custom conversion
Engagement score
How can you tell which leads filled out a form on a specific landing page?
Smart list:
Filled out form filter with landing page constraint
A client wants to store abbreviations for states in Marketo, How do they ensure they collect this info from leads and update their database from full state names to abbreviations?
Displayed vs stored values in a form
What is Brent's infamous spelling of "Hong Kong?"
Honk kong
What are interesting moments and why are they important?
List of events and dates of significance, provides sales a "snapshot" of a lead's engagement.
Jherod wants to deploy a welcome campaign the day after a lead fills out a form, but wants the second and third message to send at 9AM on Wednesdays. What program type and logic should he use?
Default program with a triggered smart campaign. The wait steps between message one and two should be Wednesday at 9AM.
What two columns in the program performance report calculate using the acquisition program?
New Names and cost/acquisition
CFA has a list of 100K subscribers, but can only send to 10K people every 30 minutes.
How do they accomplish this?
Split the 100K audience into static lists using the "Random Sample" option
What man is Jenna obsessed with?
Keith Morrison
Assign to sales owner
Send an alert
What is the difference between a roadshow channel and a tradeshow?
Tradeshow: Progression status of visited booth
Roadshow: Attended
What does "Drill down" in a people performance report do?
Allows you to look at leads based on a specific field value
Name the five main ways someone becomes a member of a program
Train A heads north at an average speed of 95 miles per hour, leaving its station at the precise moment as another train, Train B, departs a different station, heading south at an average speed of 110 miles per hour. If these trains are inadvertently placed on the same track and start exactly 1,300 miles apart, how long until they collide?"
So, the trains will collide in approximately 6.341 hours.