Using advertising and other forms of communicating info about products, services, images, and ideas to achieve a desired outcome
What is promotion
100
Legal right to reproduce a team’s logo in exchange for payment
Protect the use of name and symbols
Ensure the public can properly identify and associate logos
What is Licensing
100
Person, organization, or business that gives money or donates p/s to another person, organization or event in exchange for public recognition.
What is a sponsor
100
Creates a favorable public opinion of an individual or organization.
What is Public Relations
100
_____________________ offer the opportunity for an athlete to build a positive image.
What are Fan Clubs
200
Determining the best way to get a company’s p/s to customers
Ex: Sony sells their products through electronic retailers like Circuit City
What is distribution
200
Group of individuals w/in larger market that share 1 or more characteristics.
What is Market Segmentation
200
Researching a target market to determine what a small group of people will buy.
What is Niche Marketing
200
Offers the opportunity for an athlete to build a positive image.
Charge a small fee to join; some free
Discounts on merchandise
Special outings or seminars
What are Fan Clubs
200
The most efficient way to promote a product is:
What is the electronic media
300
Includes direct and personal communication with customers to assess and satisfy their needs
Must also anticipate their future needs
Ex: Singers spend months touring and traveling to sell their CD
What is selling
300
_______________ is identifying products and distinguishing them from competitor's products
Branding
300
Publicizing or advertising a p/s or event with the goal of selling it.
What is Promotion
300
_________________ are when athletes give speeches and talks to small training seminars.
What are motivational speeches
300
Researching a target market to determine what a small group of people within the market will buy.
What is a niche market
400
The process of planning and executing the pricing, conception, promotion, and distribution of ideas, goods, and services.
What is Marketing
400
A legal representative who pays athletes to manage their careers.
What is an Agent
400
Person’s public expression of approval or support for a p/s.
What is an endorsement
400
Organizations established to maintain, assist, or finance other institutions or programs
What are Foundations
400
A group of individuals within a larger market that share 1 or more characteristics.
What is Market Segmentation
500
Selling, Distribution, Marketing Information Management, Financing, Promotion, Pricing, and Product Service Management
What are the 7 Key Marketing Functions
500
______________________ is paid communication between product maker or seller and the audience and consumer.
What is advertising
500
Personal Selling
Advertising
Publicity
Sales Promotion
What is The Promotional Plan a.k.a. "The 4 P's"
500
Two ways to raise awareness for an individual or organization are: __________________ and ______________________.
What are
1. Organize special events
2. Become spokespersons
3. Take part in campaigns
500
The name that identifies a company or organization is known as _________________.