MCP BASICS
How would you describe what MCP is in basic terminology?
What is...
"MCP connects ZoomInfo directly into Claude or ChatGPT. You can get ZoomInfo data without logging into ZoomInfo."
"What used to take 2 to 3 hours to pull manually — building a list, finding contacts, enriching it — now takes 20 minutes inside Claude."
"Your reps are already living in ChatGPT or claude, We just give them ZoomInfo data inside the tool they're already using. No need to jump between tabs."
The credit cost for any Search Tool in ZoomInfo MCP — including Search Companies, Search Contacts, and Find Similar Companies.
What is Free - zero credits?
This is the very first question you should ask a prospect when MCP comes up — before you explain anything about the connector.
What is "How are you thinking about AI today?"
TRUE OR FALSE: Basic users on any package can purchase AI Action Credits
What is False - Admins on any package can purchase AI Action Credits.
What is April 9th?
In the analogy used to explain MCP to a customer, this character represents the AI — Claude or ChatGPT — that takes a request and uses available tools and data to fulfill it.
What is The Personal Chef?
OR
What is Chef?
Enrichment tools use which type of credits?
What are Bulk credits?
When a customer says their CEO or owner is driving their AI initiative, this is what it signals for your deal velocity.
What is higher urgency, faster decisions, or stronger likelihood of adoption?
This is the only ZoomInfo platform that comes with AI Action Credits already included — though admins on any package can purchase them.
What is GTM Studio?
What are Slack alerts?
MCP's full three-word name (what the acronym stands for) — which you should never lead with when talking to a customer.
What is "Model Context Protocol"?
There are 3 main buckets of Zoominfo MCP tools. Name all 3.
What are
First are Search tools, which allow users to find companies, contacts, and similar profiles.
Second are Enrichment tools, which provide deeper company data or contact information like emails or phone numbers.
And third are Intelligence tools, which provide deeper analysis like account research or contact research. Think about something that a user would ask Account AI or Copilot Chat.
Name all three "green flags" that signal a prospect is a strong MCP fit during discovery.
What are...
1. Already using ChatGPT or Claude or AI daily
2. Reps spend significant time on manual research
3. CEO or owner is pushing AI adoption
Once a record is enriched through MCP, it stays under management for this long — meaning you won't be charged again for the same record.
What is 365 days?
You'll be alerted via Slack when your customer account hits what percentage of their credit limit?
What is 85%?