Epsilon & Connected Media
Our current Global CEO of Connected Media recently hosted a Town Hall and discussed the various ways how Epsilon is integral to Connected Media.
Who is Dave Penski
This film won best picture at the Academy Awards in 1997. I still argue to this day that Jack could've fit on that floating piece of wood.
What is Titanic
This issue type should be used when mapping or approving deals for strategic partnerships like Disney/Hulu, Pandora, and Transmit Live (Epsilon Sports)
Epsilon partnered with LiveRamp back in 2023 to add this identifier into their ATS solution to allow advertising on authenticated inventory in a privacy-forward manner.
What is PubLink or PubLink ATS
Our top spending publisher or SSP (depending on who you ask) on CPE in Q1'2026 and Q2'2026 as mentioned by Sara in our last Inventory QBR.
Who is Media.net
A combination of Epsilon, agencies, and this "exchange" arm of Publicis comprises of Connected Media
What is PMX or Publicis Media Exchange
Tom Cruise (who does all of his own stunts by the way) starred as Ethan Hunt in this blockbuster spy franchise in the 90's which was actually based on an original tv show from 1966.
What is Mission Impossible
When an IR ticket is created that is asking for forecasted avails against a particlar site list or list of publishers, we attempt to send them to this ticket type to handle first.
What is a MVP ticket
As reported in June of this year, FOX planned to acquire this ad tech company for $22 billion. The deal would bring all of the capabilities and 1P data from over 100 million global streaming households under the umbrella of FOX's existing products and services.
What is Roku
If publishers want to see identity performance on their sites and apps in Publisher UI they would navigate to this dashboard.
What is ID Solutions
Publicis "Connected Media" strategy relies on this identity-resolution backbone that provides deterministic, privacy-safe consumer profiles that anchor Publicis' Core AI engine.
What is CORE ID
Based on Michael Crichton 1990's novel, this science fiction adventure franchise gave a whole new meaning to an island theme park focused on mosquitoe DNA found in amber.
What is Jurassic Park
When we help map deal ids for other teams (namely International) we always want to add in this idenfitier into our ticket after mapping the deal to help cross-teams in the event troubleshooting would arise
What is Publisher ID or Logging ID
Epsilon is apart of this group that is designed to help publishers, advertisers, and vendors comply with European privacy laws like GDPR. It standardizes how users consent choices are collcted, record, and shared across the digital advertising ecosystem. Hint, our vendor id is 24.
What is IAB TCF or Transparency & Consent Framework
A channel or solution we currently don't support on CPE or through the exchanges but possibly in the near future you may see our ads on billboards or at gas station pumps.
What is DOOH or Digital-Out-Of-Home
This type of AI has been mentioned on many of our executive leadership calls that is an advanced type of AI that can act on its own, make independent decisions with little to no human help to handle digital advertising campaigns with real-time reasoning and multi-step optimization.
What is Agentic AI
You can say this film was an emotionally driven buddy-comedy. Four films later and we're still nostalgic for a Cowboy and a Space Ranger going through hiijinks.
What is Toy Story
What is MIRA (MDR Inventory Request Agent)
This secure, privacy-compliant digital environment features brands, publishers, and ad platforms that collaborate and analyze overlapping datasets without ever exposing raw, PII information to one another. Many companies have one, including Epsilon!
What is a clean room
US CPE Publishers are paid routinely each month by us for impressions and services rendered. The payment is usually sent on this day of the month (it's on the 25th for UK publishers).
What is the 20th
This product combines Publicis's media scale with the identity and data technology of Epsilon CORE ID to provide cross-channel planning, buying, and measurement across advanced video environments like CTV, OTT, and soon Audio.
What is PMX Lift
This sequel released in 1992 directed by Tim Burton featured a bat trying to stop a cat and a penguin from wreaking havoc on a town that looks awfully like New York City.
What is Batman Returns
We require this type of ticket with proper approvals if we ever see an Inventory Request that requires full transparent site lists.
What is Executive Approval (EA) ticket
As mentioned in a recent Inventory team meeting, according to an article in Digiday publisher supply fell by up to this percentage due to AI searching "choking the open web".
What is 40%
This vendor helps the PSR team with Site Submissions analyzing sites and apps providing information like bounce rate, referral traffic, time on site, etc.
What is Similarweb